Equipment Sales Manager- Italy

Driving equipment sales in the assigned geographical region including:

Develop, communicate and implement growth strategy focused on regional opportunities. Ensure deep local infertility market insight to accelerate growth and execute sales & marketing tactics in the region of responsibility

Determine resources and scheduling to meet assigned objectives and goals. Assists senior management in developing and executing budget

Proactively collaborate and support Account Managers to generate leads and develop leads into closed deals.

• Monitor or and participate in relevant equipment public tenders, coordinate internal stakeholders to ensure presence of CooperSurgical products in tenders specifications. 

Develop, communicate and implement marketing campaigns to grow equipment sales, growing CooperSurgical market share of technical service contracts and RIW  

Build strong customer relationships by understanding the local market and customer needs, ensuring high customer satisfaction with closed equipment deals and driving training programs for customers on CooperSurgical equipment & technical service

Gain, structure and communicate internally market intelligence and market access data on the countries within Italy and broader regional set up in terms of equipment for fertility clinics. Mantain full overview of installed equipment database, proactively monitor new lab and electronic witnessing projects in the region 

Collaborate with Service Support team, including Field Service technicians, to ensure high customer satisfaction with equipment installations and technical service. Coordinate internally to get issues resolved in a timely manner 

Perform facility reviews to specify needs for an account with the support of RIW application experts. Coordinate execution of RIW projects with internal stakeholders and customers. Ensure high customer satisfaction and retention on RIW

Secure all in the team are knowledgeable of CooperSurgical equipment & technical service portfolio, and work in line with the corporate processes by continuous training and knowledge checks

Continuously manage a sales pipeline together with Account Managers. Incorporate consumables and service into equipment deals

Provide ideas and arrange marketing campaigns, to drive equipment sales and technical service, and or drive any initiatives to drive awareness and gain market shares

Identify and implement best practices, ensure knowledge sharing with EMEA colleagues

Collaborate with Global Scientific Equipment team to develop the commercial offer in the assigned region, as well as any support functions : Clinical Application Specialist, Field product Manager, Witness Application Specialist etc…

Collaborate with Global Marketing to feedback market demands and implement marketing initiatives in the assigned region

Ensure high engagement and result-oriented team work culture

Participate and localize the corporate strategy in integrating acquisitions and developing portfolio

Lead regional coordination with the corporate functions on customer complaints, recalls and legal matters 

Maintain relevant documentation and reports

Ensure all advise given is compliant with legislation adhering to company policies and best practice

Contributing to the business planning duties: weekly forecast, monthly report, AOP/Budget cycle process

Ad hoc tasks: Delegated by direct manager. This can include but are not limited to business forecasting, administration tasks, process improvement, marketing projects, KPI determining and management.

Core competency – specialized expertise in equipment sales in infertility market

Result oriented: growth above the market pace

Solution oriented

Customer and opportunity focused

Skilled communicator and relationship builder

Fast learner with deep understanding of infertility market

Drives business through business analytics and setting priorities on growth opportunities

Empathic, positive and knowledge sharing

Project Management. Revolves issues and contributes to regional growth

Represents the organization as a prime contact on equipment projects

MS Office skills, including Word, Excel, Teams, PowerPoint, Outlook

People focused and able to build and develop relationships with stakeholders

Able to analyse complex issues, recommend and implement practical solutions.

Result-oriented, demanding and supportive leadership

Able to work under pressure, and manage by influence

Demonstrates a can-do attitude with the ability to respond positively to change

Able to present important information to management and public groups, provide constructive feedback to management on potential improvements to ensure operational success and customer satisfaction