Global Marketing Research

6 giorni fa

Italia Pirelli A tempo pieno 40.000 € - 80.000 € all'ano

DISCOVER PIRELLI 
We are a global leader in the tire industry, specialized in designing, developing, manufacturing, and marketing high-performance tires for cars, motorcycles, and bicycles. With a presence in over 160 countries and around 18 production facilities, we pride ourselves on our cutting-edge technology and commitment to sustainability. Innovation is at the heart of everything we do, and it is fueled by our commitment to the inclusion of unique perspectives and different experiences. Because power is nothing without our people 

WHY JOIN US 
We are offering a rewarding role with scope for career progression along with: 

•Remote Working.

•Flexible working hours.

•On-site health clinic.

•Canteen.

•Employee benefits.

DRIVE YOUR FUTURE
We are looking for a talented professional to join our HQ Marketing Research & Insights Team, that is responsible for generating valuable and actionable insights to understand market context and support product design and plan go-to market initiatives. You will be pivotal in understanding market dynamics and consumer & trade behavior to support strategic marketing decisions. You will collaborate closely with internal and external stakeholders (e.g. other marketing teams, markets) to align research findings with business objectives and in the definition of marketing and communication plans across various regions and headquarters.

YOUR CORE ACTIVITIES 


•Designing and developing comprehensive market research projects (both qualitative and quantitative), focusing on both consumer and trade areas 


•Analyzing consumer behavior, preferences, and purchase patterns to optimize marketing strategies


•Monitoring trade recommendation and satisfaction levels regarding our offer vs. competitors to provide insights that support sales and trade marketing


•Monitoring brand and product perception against competitors by analyzing consumers feedback and reviews to identify strengths and areas for improvement


•Managing external research agencies to ensure high-quality deliverables, while staying current on industry trends, innovative methodologies, and emerging research tools

WHAT WE ARE LOOKING FOR

•Master's Degree in Marketing, Business, Economics, Statistics or related fields


•Fluency in English


•Proficiency in MS Office


•At least 3 years of experience in Marketing and/or Commercial function

WHAT PUTS YOU IN POLE POSITION

•Strong analytical mindset and business acumen


•Ability to think strategically and translate complex data into actionable business recommendations

•Excellent communication, presentation and stakeholder management skills  

APPLY NOW, DRIVE YOUR FUTURE
#WePirelli

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