Senior Media Manager EMEA

Working at Freudenberg: "We will wow your world" This is our promise. As a global technology group, we not only make the world cleaner, healthier and more comfortable, but also offer our 52,000 employees a networked and diverse environment where everyone can thrive individually. Be surprised and experience your own wow moments.

Freudenberg Home and Cleaning Solutions is a Business Group of Freudenberg and a leading global supplier of branded cleaning systems as well as household and laundry care products. The portfolio includes brands such as Vileda, Gimi, Wettex and Marigold. The company employs more than 3,800 people and hosts a global distribution network.

Some of your Benefits

Diversity & Inclusion

International Opportunities

Meal Allowance

Performance Related Bonus

Welcome to career changers

Milano - Via dei Valtorta

Hybrid Work

FHP di R. Freudenberg S.A.S.

You support our team as

SENIOR MEDIA MANAGER EMEA

Responsibilities

• Define and lead the EMEA Media Strategy, with a strong emphasis onTraditional Media(TV, OOH, Radio, Print), while ensuring seamless integration with Digital and Omnichannel activities.
• Act as the main liaison between Global and EMEA teams, aligning on Media guidelines, planning principles, and KPIs, and ensuring countries fully understand and execute the strategy.
• Steer and support countries in developing effective media plans, ensuring optimal reach, frequency, GRPs, and budget allocation across the funnel.
• Monitor media performance across all channels—especially TV and other offline touchpoints—establishing KPIs, tracking tools, and efficiency measurements.
• Extract insights and translate them into actionable recommendations for continuous improvement.
• Consolidate and challenge country media investment strategies to ensure consistency, effectiveness, and alignment with regional priorities.
• Oversee full compliance with GDPR and internal governance rules for all media-related processes.
• Lead social listening and consumer behavior tracking to enrich media planning, ensuring findings are integrated into EMEA brand and campaign strategies.
• Stay ahead of evolving media landscapes, particularly new opportunities in traditional and hybrid media formats, and drive innovation across the region.

Qualifications

• Degree in Business Administration or Marketing, ideally Digital/Omnichannel Management, Communication or Media management
• 5-8 years of mixed working experience in a media agency and a FMCG company
• Proven experience in Media/Omnichannel/Digital Marketing with strong understanding of full funnel communication, media efficiency analysis and media management
• Good technical knowledge of relevant digital tools for analytics & data management
• Good understanding of the overall business in terms of its goals, customers, consumers and competitors
• Proven leadership skills and ability to influence, innovate, collaborate and communicate with individuals and teams (local and regional / inter/functional)
• Experience from marketing/Brand Management and from a multi-national company is advantageous
• Fluent level of English, any other languages will be consider a plus

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law. #LI-MC1

Additional Information

Margherita Codazzi