Group Digital Marketing Senior Professional

Within the Group Chief Marketing Office function, we are looking for a talented and proactive resource, who will work within the Group Brand & Digital Unit, reporting to the Group Head of Digital Marketing, driving strategic initiatives for Generali Group and elevating the digital performance of the group.

Key responsibilities of the role will include:

Steering Digital Products Vision, Strategy and Innovation:

• Ensure Digital Products Vision is in line with current Driving Excellence strategic plan execution and goals
• Leverage customer feedback and insights to inform product enhancements and ensure a user-friendly, engaging experience that meets and exceeds customer expectations
• Continuously scout and evaluate emerging technologies and industry trends to identify opportunities for innovation

Digital Performance steering, Digital Adoption & Customer Insights:

• Collect and consolidate digital performance data and customer insights from all BU to provide a holistic view of digital marketing effectiveness and customer engagement.
• Promote and track the adoption of digital tools and platforms across BUs
• Implement strategies to increase user engagement and satisfaction, boost customer adoption through the right mix of promotion channels and touch point
• Leverage customer insights and ensure a customer-centric approach in all digital initiatives

Deliver digital success within our Group Life Partner Strategy

• Lead cross-functional digital enablement initiatives by aligning business unit needs with enterprise-wide transformation goals, ensuring measurable impact on operational efficiency and innovation
• Mentor and upskill local digital champions within business units to foster autonomy in digital adoption, while maintaining alignment with corporate standards and governance
• Drive strategic partnerships with internal stakeholders and external vendors to co-develop scalable digital solutions tailored to evolving business challenges

Driving and Managing Generative AI Trends & Solutions

• In collaboration with AI team, monitor and assess generative AI trends and their potential impact on digital marketing strategies and customer engagement
• In collaboration with AI team, define and implement AI-driven initiatives to enhance personalization, content creation, and automation across digital channels
• In collaboration with AI team, collaborate with technology teams and external partners to integrate responsible AI solutions aligned with corporate governance and ethical standards
• In collaboration with AI team, champion innovation by embedding AI capabilities into digital products and processes to deliver measurable business value

Requirements

Our ideal candidate will meet the following requirements:

• Bachelor's or Master's degree in Marketing, Digital Marketing, Business Administration, or any related field
• 8+ years
  of experience in digital marketing, with at least
  3–5 years in a senior leadership role
  within a multinational or complex organizational environment
• Proven track record in
  digital strategy development, performance management,
  and
  digital product innovation
• Strong expertise in
  digital strategy design
  and
  execution
  , including omnichannel marketing and customer experience optimization
• Solid understanding of
  AI-driven marketing solutions
  , personalization engines, and automation tools, with ability to assess and integrate emerging technologies for business impact
• Proficiency in
  analytics platforms
  (Google Analytics, Adobe Analytics), marketing automation systems, and data-driven decision-making
• Familiarity with
  UX/UI principles
  , customer journey mapping, and innovation frameworks
• Fluent English

Soft skills:

• Exceptional
  strategic thinking
  and ability to translate vision into actionable plans
• Strong
  stakeholder management skills
  , including experience engaging with
  top-level executives
  and influencing decision-making at C-suite level
• Excellent
  communication and negotiation abilities
  across diverse teams and geographies
• Ability to
  drive change
  , foster collaboration, and lead cross-functional initiatives
• Innovative mindset with strong
  problem-solving skills
• High level of commitment and a genuine desire to make a difference
  , demonstrating passion for driving impactful digital transformation

Company Profile

Generali Group Head Office is the guidelining unit of the Generali Group, one of the largest global insurance and asset management providers. Established in 1831, Generali is present in over 50 countries in the world, with a total premium income of € 82.5 billion in 2023. With around 82,000 employees serving 70 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali's strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best-in-class customer experience and its digitalised global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society.