Performance Marketing Manager

About AccessiWay

At AccessiWay, we develop innovative solutions that help organizations create inclusive, accessible online experiences for everyone. Our mission is to make the digital world barrier-free — because accessibility is not optional, it's essential.

Mission

Maximize the ROI and efficiency of all paid acquisition channels while driving predictable, scalable pipeline growth across European markets. You'll take ownership of our paid media ecosystem, ensuring every campaign contributes directly to our mission of building a more inclusive internet.

Core Responsibilities

Paid Media Management

Plan, create, execute, and optimize campaigns across Google, LinkedIn, Meta, YouTube, and emerging paid platforms.

Scale paid spend profitably while maintaining or improving efficiency metrics (CPL, ROAS, CAC).

Own the full paid funnel — from impression to lead to SQL to revenue.

Implement rigorous A/B testing across creatives, copy, targeting, and landing pages.

Continuously test new channels and acquisition tactics to expand reach and impact.

Analytics & Performance

Build and maintain dashboards that track full-funnel performance and ROI.

Implement precise UTM tracking and multi-touch attribution models.

Analyze user behavior and conversion data to refine targeting and messaging strategies.

Optimize campaigns based on downstream metrics (SQL quality, pipeline contribution, revenue).

Deliver consistent, transparent reporting on performance against KPIs.

Budget & Forecasting

Manage quarterly budgets and allocate spend based on real-time performance data.

Forecast CPL, CAC, and revenue impact to guide strategic decision-making.

Develop scalable growth scenarios and identify opportunities for profitable expansion.

Support influencer partnerships, UGC campaigns, and affiliate programs as part of broader growth initiatives.

Collaboration

Oversee relationships with external agencies, ensuring alignment, accountability, and high performance.

Partner with the Sales team to ensure lead quality and optimize the paid-to-SQL handoff.

Collaborate closely with the Design and Content teams to develop and test high-performing creatives.

Your Profile

You're a data-driven marketer with a growth mindset — equally comfortable managing large-scale paid campaigns and experimenting with new acquisition channels. You thrive in fast-moving environments, balance analytical rigor with creative thinking, and know how to transform marketing investments into measurable business results.

Experience & Skills

4+ years in performance marketing, ideally in B2B SaaS or tech, with proven success in scaling campaigns.

Deep experience managing Google Ads, LinkedIn Ads, and YouTube campaigns across multiple regions.

Strong analytical skills with proficiency in Google Analytics, Tag Manager, HubSpot, and Excel/Sheets.

Experience with attribution modeling, conversion optimization, and funnel analysis.

Excellent project management and cross-functional communication skills.

Familiarity with influencer, UGC, or affiliate marketing a strong plus.

Google Ads or LinkedIn Ads certifications are an advantage.

Why Join Us

Joining AccessiWay means joining a team that's redefining what inclusive growth looks like. Here, performance and purpose go hand in hand.

Purpose with impact: Every campaign you launch fuels a mission that makes digital experiences accessible to all.

Data meets creativity: We test, learn, and optimize — always with innovation and inclusivity in mind.

Collaborative culture: Work alongside experts in content, design, and tech who share your curiosity and drive.

Empowered to grow: We encourage autonomy, experimentation, and continuous learning.

Inclusive by design: Accessibility isn't just what we deliver — it's how we work, think, and grow together.

Let's build performance that truly makes a difference.

Department

Commercial

Locations

Turin-Italy

Remote status

Hybrid

Seniority Level

Mid Senior Level

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