Marketing Manager

4 giorni fa

Milano, Lombardia, Italia Visa A tempo pieno
Company Description

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters — to you, to your community, and to the world.

Progress starts with you.

Job Description

The Manager will lead data-driven marketing initiatives:

  • ​Design and oversee the successful execution of integrated B2C and B2B campaign activations, across multiple channels, including digital, social, OOH, experiential/event and point-of-sale
  • ​Coordinate communication with sales, legal, product, creative, experiential & media agencies and implement high-impact programs on-time and on-budget.
  • ​Optimize Visa Consumer and Commercial Marketing platforms/initiatives for clients to establish and deepen client relationships.
  • ​Leverage Visa's iconic sponsorship platforms (NFL, Olympics, FIFA World Cup), as appropriate, to achieve client and Visa's objectives.
  • ​Lead the measurement, analysis, and reporting of marketing program performance and its impact on business results.
  • ​Develop and manage marketing contracts.
  • ​Budget management and financial discipline for all campaigns.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications
  • Education: Bachelor's degree or equivalent practical experience in Marketing, Communications, or a related field.
  • Professional Experience: 6+ years of marketing experience, with a proven track record across consumer marketing, social media strategy, and brand management.
  • Consumer Insights: Proven ability to leverage consumer research, data analysis, and market insights to drive strategic decision-making.
  • Campaign Management: Extensive experience in end-to-end campaign execution, integrating creative development and media planning with a primary focus on digital and social platforms.
  • Partnerships & Talent: Demonstrated experience managing high-profile sponsorships, including intellectual property (IP) rights and talent/influencer management.
  • Event Management: Expertise in producing consumer-facing and industry events designed to bridge the gap between the brand, its users, and Key Opinion Leaders (KOLs).
  • Growth & Performance: Proficiency in performance or growth marketing, with a deep understanding of marketing analytics, metric measurement, and experimentation frameworks to drive incremental impact at scale.
  • Strategic Reputation Management: Solid understanding of the fintech and payment landscape, with the ability to partner effectively with Policy and Communications teams to execute strategies that safeguard brand reputation.
Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

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