Digital and Omnichannel Manager

Want a 3D Career? Join Norgine.

At Norgine, our colleagues Dare themselves to be different and try new things, Drive to achieve their goals and beyond, and Develop themselves and their community.

We call it the 3D career at Norgine and it offers you a fully-rounded experience with no limits.

Bring everything about yourself that you're proud of, whether that's your passion for making a difference, focus on others' well-being, or intellectual curiosity to unleash in a fast-paced environment and supportive community.

In return, get a sense of belonging, a long-term career with ongoing development and upskilling, and a company that cares about people's wellness as much as you do.

Because at Norgine, we transform lives with innovative healthcare solutions.

We have an exciting opportunity for a Digital and Omnichannel Manager to join Norgine.

As part of the Rx Digital and Omnichannel team (Commercial Operations), the Digital and

Omnichannel (D&O) Manager will play a pivotal role in accelerating the Rx business transformation

towards customer-focused, omnichannel enabled execution within the Italian affiliate. The D&O

Manager will lead omnichannel design and implementation across the affiliate, with a focus on

business impact, enhancing local capabilities, advising cross-functional brand teams, and supporting

with the design, execution and optimisation of omnichannel customer engagement plans.

Reporting to the Global Digital and Omnichannel Director, with a dotted line to the heads of

commercial for the region (specialty care and paediatric oncology), the D&O Manager for Italy will

collaborate with local and global functions and vendors to ensure global capabilities and services

are embedded locally to best serve our customers and our brands.

If you want a multi-dimensional 3D career in a leading healthcare organisation, join us.

Requirements

• Contribute to the ongoing development of the global digital / omnichannel strategy and roadmap, ensuring local needs are continually captured and incorporated into the Global plan
• Support the planning and rollout of omnichannel capabilities, including omnichannel training, digital platforms (including HCP web portal, webinars (Onomi), Mass Email and Veeva Approved Emails) and processes across the region. Partner with cross-functional stakeholders to embed omnichannel strategy and projects into Country BU plans
• Provide strategic and tactical advice to brand teams, providing recommendations for omnichannel activities aligned to brand customer segmentation and customer engagement journeys. Ensure digital activities are optimally incorporated into brand engagement plans, including both HCP and patient-focused activities, and support with associated planning, costing and measurement development
• Support brand leads with campaign execution, providing guidance throughout, including content development, collaborating with regulatory teams, and supporting with external vendor engagement
• Map and maintain customer engagement journeys to continually identify opportunities for enhancing customer engagement. Engage Medical Affairs and Sales teams to ensure all customer touchpoints are integrated into proposed omnichannel journeys.
• Utilize analytics tools to track performance against agreed campaign KPIs, interpret data, and generate actionable insights for brand and field teams to support continuous improvement in customer engagement efforts
• Ensure consistency in omnichannel campaign planning, execution and measurement across brands, and in collaboration with other D&O Managers, across our regions. Ensure best practices are captured and shared and be a strong voice for continued omnichannel evolution within the affiliate
• Support the upskilling of local colleagues; providing guidance on digital/omnichannel best practices, offering insights on customer needs and preferences, and offering solutions to brand/country BU customer engagement challenges.
• Ensure that all digital engagement activities adhere to Italian pharmaceutical regulations and ethical marketing practices, whilst working with medical and compliance teams to explore new and innovative ways of working to challenge the norm in a compliant way

Skills

• Excellent communication, change management and presentation skills with the capability to listen and influence stakeholders at all levels.
• A customer-focused mindset in building strategy and tactics; understands unique customer preferences for omnichannel execution
• Strong understanding of best practice for "core" digital channels including websites, email, and marketing automation.
• Ability to adapt to changing situations and to react quickly to needs of the organisation, brand teams or other key stakeholders
• A strong strategic thinker who can quickly grasp brand challenges and apply skills and knowledge in a simple, compelling fashion
• Innovative and inquisitive nature to ask questions, offer bold ideas and challenge the status quo
• Strong commercial acumen with a result orientated mindset
• Ability to operate and influence at a local and global level in a matrix organisation
• Ability to operate independently in a matrix environment
• Very good written and spoken English
• Very good knowledge of MS Office

Experience

• Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred
• Experience of working in a pharmaceutical/med-tech or similar industry marketing role or experience working within a marketing agency in a client-facing consultative role, within the pharmaceutical industry
• Proven subject matter expertise within multichannel/omnichannel and its application within a Marketing function. Experienced in the development and execution of campaigns across field-force and online channels, including scoping, ensuring compliance with local pharmaceutical regulations, development and ongoing optimisation of projects
• Experience in leading projects: driving projects forward with collaboration of key stakeholders, seeking for solutions to overcome hurdles and proactively share best practices

Benefits
Our benefits may vary per location. Please liaise with the Norgine TA representative to obtain more information.

Sound good? Find out more about the career you'll have with Norgine, then apply here.