Head Of Digital

2 ore fa

Lazio, Italia Amorullo A tempo pieno

AMORULLO an Italian love storyè un brand italiano che esporta l'eccellenza italiana in Germania ed Emirati Arabi Uniti.Stiamo cercando un/unaHead of Digitalcon esperienzaOBBLIGATORIA nel settore food(e-commerce, DTC, grocery, specialty food o luxury food).RuoloGuidare la strategia digitale end-to-end e trasformarla in risultati misurabili:crescita del fatturato online , aumento conversioni, ottimizzazione CAC/ROAS, retention e sviluppo del brand sui canali digitali.Responsabilità principali:Strategia & CrescitaDefinire la strategia digitale annuale/trimestrale (canali, funnel, budget, KPI) e guidarne l'esecuzione.Gestire la crescita del fatturato e-commerce con ownership su performance, marginalità e priorità commerciali (promo calendar, lanci, stagionalità).Performance Marketing (Paid)Supervisione e ottimizzazione di campagneMeta, Google (Search/Shopping/PMax), TikTok(se rilevante), con approccio test-driven.Definizione framework creatività/UGC, copy, angoli di vendita e piani di testing.Website & Conversion (CRO)Guidare l'ottimizzazione del sito: UX, pagine promo, landing, bundle, upsell/cross-sell, checkout.Coordinare backlog tecnico con dev (piattaforma proprietaria), priorità e release.CRM & RetentionCostruire/ottimizzare flussiemail/SMS(welcome, post-acquisto, replenishment, winback, loyalty), segmentazione e LTV.Analytics & TrackingGovernance diGA4, GTM, pixel/eventi, attributione reporting settimanale/mensile.Creare una "single source of truth" dei dati e decisioni basate su numeri.Team & PartnerGestire e far crescere un team (interno o freelance/agenzie): performance, content, design, dev, CRM.Selezione e gestione partner esterni con obiettivi e SLA chiari.Requisiti obbligatori:Esperienza comprovata nel FOOD(e-commerce/DTC/grocery/specialty food): conoscenza di stagionalità, promo, bundle, logiche di acquisto e sensibilità prodotto.Esperienza da lead/manager su crescita digitale con risultati misurabili (fatturato, ROAS/CPA, conversion rate, LTV).Conoscenza solida diMeta AdseGoogle Ads(Shopping/PMax).Forte competenza inCROe ottimizzazione funnel e-commerce.Ottima padronanza dianalytics & tracking(GA4, eventi, GTM; capacità di dialogare con dev).Mentalitàhands-on : strategia sì, ma con capacità di "sporcarsi le mani" quando serve.Plus:Esperienza con mercati internazionali (UE/UAE), multi-lingua e multi-valuta.Esperienza con prodottirefrigerati/deperibilie dinamiche di logistica/cold chain lato e-commerce.Conoscenza di SEO, content strategy, influencer/affiliate e marketplace (se pertinenti).KPI di riferimento:Revenue online, conversion rate, AOV, CAC/CPA, ROAS/MERLTV, retention rate, repeat purchase ratePerformance per canale, crescita organico/paid, efficienza promoCosa offriamo:Ruolo chiave con impatto diretto su crescita e strategia internazionale.Autonomia reale su budget, roadmap e priorità.Collaborazione stabile (full-time; modalità operativa da definire in base al profilo).Brand forte, prodotto premium e grande spazio di scalabilità.Candidatura:InviaCV + breve presentazionee (se possibile)1–2 case studycon numeri (budget, risultati, cosa hai ottimizzato).Oggetto:Head of Digital – AMORULLO

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