Portfolio And Customer Activation Expert
22 ore fa
Job DescriptionJob Purpose/OverviewThe role defines the activation strategy in conjunction with the LM and executes our activity plan within our customers to bring our brands and events to life for shoppers in a way which contributes towards delivery of the retailers own strategies.Key responsibilitiesActively supports Brand GrowthSupports shaping of brand strategy by acting as a strong co-pilot for the Brand ManagerDevelops Activation Plans with the Brand Manager and deploys with excellence for the assigned brand.Focuses on the POS first and support shaping and executing holistic concepts to deliver the annual activation plan (POS Promotions Sampling Tasting digital PR)Growth Initiatives DeliveryDeploys global Toolkits and EBAs and drives local relevant holistic omni-channel execution with excellenceLeads and develops local brand equity activation ideas with strong sell-in as well as sell-out mechanics for the market in close collaboration with the respective brand managerExecutes all activities with excellence and ensures best-in-class NPD instore-launchesDrives the overall local instore presence (shelf displays POP permanent 2nd location) for the assigned brand in line with global brand guidelinesWork close with KAMs and propose customer centric brand-activations for partner-customersCompelling sell-in and impactful POS materialsDevelops strong selling trade-/ customer-storiesDevelops all materials needed (sales folders customer leaflet trade ads etc) in-time and supports smooth introduction for all growth initiatives (NPDs EBAs POS promotions etc) Drives high quality display (format design assortment) as well as POS materials to attract shoppers with our brands and maximize sell-outSteers the development and production process and alignment with BGT and x-functional counter partsInsights and LearningsBuilds on existing Shopper- Customer- Channel- and Category-Insights to maximize impact of activation and sales-materialsBrings expertise in the team on relevant local Shopper & Customer Insights in close cooperation with CMI CatMan and CBDs Is accountable for post implementation analysis (PIA) of EBAs and POS-Activities to continuously improve.Connect & CollaborateBe an active co-lead with the Brand Manager of the cross functional Brand Growth Team (BGT) in the area of activationDrive passion and engagement for the assigned brand internally and be the contact for the Field communicationDrive sharing with other markets segments and global teams and seek for other market proven activations promotions and mechanics to reapply with local excellenceIdentify best practices codify POS learnings to strengthen the local plansIdentify best practices codify POS learnings to strengthen the local plansKey Mars Leadership CompetenciesCustomer FocusInterpersonal SavvyPlans and alignsDrives resultsKey Functional Competencies & Technical SkillsCategory and Market Knowledge: AdvancedConvert insights into action: AdvancedExecute and evaluate results: AdvancedShopper experience design: AdvancedKey SkillsProject / Program ManagementProject Portfolio ManagementPortfolio ManagementCredit AnalysisBankingPricingAnalysis SkillsProject ManagementFinancial AnalysisBudgetingProperty ManagementContractsEmployment Type: Full-TimeExperience: yearsVacancy: 1#J-*****-Ljbffr
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Trade And Activation Marketing Associate
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Bardi, Italia Newell Brands A tempo pienoTrade and Activation Marketing Associate - Campingaz & Coleman, South Europe ClusterJoin to apply for theTrade and Activation Marketing Associate - Campingaz & Coleman, South Europe Clusterrole atNewell Brands1 day ago Be among the first 25 applicantsJob ID: *****Job Title:Trade and Activation Marketing Associate – Campingaz & Coleman, South Europe...
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Trade And Activation Marketing Associate
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Bardi, Italia Newell Brands A tempo pienoTrade and Activation Marketing Associate - Campingaz & Coleman, South Europe ClusterJoin to apply for theTrade and Activation Marketing Associate - Campingaz & Coleman, South Europe Clusterrole atNewell Brands1 day ago Be among the first 25 applicantsJob ID: *****Job Title:Trade and Activation Marketing Associate – Campingaz & Coleman, South Europe...
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Trade And Activation Marketing Associate
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Bardi, Italia Newell Brands A tempo pienoTrade and Activation Marketing Associate - Campingaz & Coleman, South Europe ClusterJoin to apply for the Trade and Activation Marketing Associate - Campingaz & Coleman, South Europe Cluster role at Newell Brands1 day ago Be among the first 25 applicantsJob ID: *****Job Title: Trade and Activation Marketing Associate – Campingaz & Coleman, South Europe...
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Customer Expert Greece
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Brand Activation
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Bardi, Italia Mars A tempo pienoA leading global company is seeking a dedicated professional to define and execute an activation strategy that supports brand growth.The role involves collaborating with Brand Managers to develop and implement activation plans at the point of sale, ensuring impactful materials are delivered on time.Ideal candidates will possess strong project management...
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Brand Activation Manager
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Brand Activation Manager
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Bardi, Italia Mars A tempo pienoJob Description: Brand Activation Manager H&W Italy (T1) Who are weWe are Health & Wellness part of Mars Snacking.Our ambition is to be the worlds leading Healthy Snacking company.Leading with purpose winning with consumers in tailwind snacking spaces and becoming the home of choice for future insurgent brands.Currently we operate 2 of our global Health &...
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Credit And Portfolio Specialist
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Bardi, Italia A2A A tempo pienoJoin to apply for theCREDIT AND PORTFOLIO SPECIALISTrole atA2AJoin to apply for theCREDIT AND PORTFOLIO SPECIALISTrole atA2AGet AI-powered advice on this job and more exclusive features.OverviewPer la sede di Milano (Piazzale Lodi) siamo alla ricerca di una risorsa da inserire comeCREDIT AND PORTFOLIO SPECIALISTall'interno del teamCredito Reti Elettriche e...