Performance Marketing

Overview Performance Marketing & Media Specialist Dils•Lecco, Lombardy, ItalyAbout DilsDils is a leading international real estate group with offices in Italy, the Netherlands, Portugal, and Spain, driving the transformation of the sector through innovation and digitalisation.With a team of more than 600 professionals and offices in Milan, Rome, Amsterdam, Lisbon, Porto, the Algarve, Barcelona, Madrid, and several other cities across Spain, Dils is a reference point for national and multinational companies, investors, financial operators, and private individuals in the search for and development of the best real estate opportunities in the Office, Retail, Logistics, Hospitality, Living, and Residential sectors.The group leverages its in-house Transformation Team specialised in Technology, IT, Marketing & Digital, Graphic Design, 3D visual and Research, with the aim of maximising the company's drive towards change.With over 50 years of history in the Italian market with Redilco and Sigest, the company changed its name in **** to Dils.After entering the Netherlands with Van Gool Elburg in ****, Portugal with Castelhana in ****, and Spain with Lucas Fox in ****, Dils continues its European expansion, bringing its vision and distinctive business model to France, Germany, Poland, and the UK.Dils expresses its commitment to innovation also through a new business model based on social responsibility with a multi-year give-back program aimed at enhancing and supporting the local communities.We like to think of the future as an extremely welcoming, functional and technologically advanced city.A city where we want to play an active, crucial and key role.What role?Imagine this city, every day: without borders, without limits or trappings.Free and evolving, like an idea that embraces offices, residential areas, retail, logistics and industrial spaces.We are looking for visionary talent that can help us imagine the cities of the future.We are looking for quick, open minds with whom we can build the real estate markets of tomorrow.We are convinced that the difference isn't the Q in sqm, but the Q in IQ.We are looking for a motivated and passionate Performance Marketing & Media Specialist with experience in managing advertising campaigns and strategic budget planning.The candidate, integrated into the Digital Marketing team at Dils, will be responsible for developing and implementing digital campaigns aimed at increasing awareness and generating leads for the company's commercial initiatives.Main Responsibilities1) Advertising Budget Management:Plan, allocate, and monitor the budget for residential initiatives to ensure optimal resource utilization.Ensure ROI and KPI targets are achieved through strategic and analytical fund management.2) Development and Management of Digital Campaigns:Design, launch, and optimize digital campaigns across various platforms (Google Ads, Meta Ads, LinkedIn, TikTok, programmatic, etc.) with specific goals for brand awareness and lead generation.Create effective multichannel strategies, integrating social media, search engines, and other digital platforms.Optimization of CTR, CPL, CR through systematic A/B testing on both ad creatives and landing pages.3) Performance Analysis:Monitor and analyze campaign data to identify opportunities for improvement.UX analysis, heatmap analysis, and landing page CRO optimization.Prepare detailed reports on campaign results, providing actionable insights for future optimizations.4) Cross-Functional Collaboration:Work closely with the digital team, designers, and other stakeholders to ensure campaigns align with company goals.Manage relationships with external suppliers and digital partners to maximize the effectiveness of initiatives.5) Research and Innovation:Stay updated on the latest trends in digital marketing and technological developments in the sector.Propose innovative solutions to enhance the quality and performance of campaigns.RequirementsDegree in Marketing, Communication, Economics, or a related field.Previous experience (at least 4+ years) in managing digital campaigns.Strong expertise in major advertising platforms (Google Ads, Meta Ads, TikTok Ads, etc.) and full-funnel performance managementExcellent command of the English language (both written and spoken).Excellent data analysis skills and proficiency with tools like Google Analytics, Data Studio, or equivalents.Familiarity with search engine optimization (SEO/SEM) techniques.Excellent communication and problem-solving skills.Team-oriented mindset and ability to manage multiple priorities in a dynamic environment.In Dils we believe in the value of innovation, driven by technology, data but most of all by people.We believe in change as a mean of exchange and enrichment and we offer equal opportunities regardless of ethnicity, color, descent, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.Privacy NoticePersonal Data will be processed by Dils S.p.A , established in Piazza Armando Diaz, *********, Milano (MI), Italy.Pursuing Article 24 GDPR, the Controllers will jointly determine the purposes and means of Personal Data processing.For more information please visit /Performance Marketing Media Specialist • Lecco, Lombardy, Italy#J-*****-Ljbffr