Sr. Marketing Engagement Mgr., Eero Marketing

Wifi has become a critical component to homes and businesses worldwide.eero, an Amazon Company, is the first product to deliver a whole-home wifi experience using mesh technology to make sure you never have to worry about connectivity.We're seeking an experienced Senior Marketing Engagement Manager to drive strategic marketing initiatives and customer engagement programs for our internet provider partners.This role will be instrumental in developing and executing marketing strategies that drive brand awareness, feature adoption, engagement, and retention across our ISP partner network.You'll own creating compelling pitch decks, developing marketing claims, buy flow optimizations, customer retention programs, and lead developing marketing capabilities that can scale globally.Key job responsibilitiesLead the development of comprehensive partner marketing strategies across the ISP (internet service provider) lifecycleCollaborate with partner success and business development teams to develop joint go-to-market strategies, including launch plans, content development, and campaign executionLead the development of partner success stories, case studies, and thought leadership contentDesign and implement partner marketing programs that drive measurable business outcomesWork cross-functionally with product teams, partner success teams, business development, sales ops, brand, data scientists, and marketing to ensure alignment and maximize impactAnalyze program effectiveness and provide data-driven recommendations for optimizationCreate compelling pitch decks, sales enablement materials, and marketing collateral that effectively communicate our value proposition to ISP partnersOwn point-of-sale marketing initiatives for both call center and online channelsCreate customer reference success stories and claims that influence decision makingTest and measure buy flow optimization to improve customer attach rate of value-added services and to improve sales conversionsDevelop and implement post-sale retention and repair marketing programsDrive brand awareness and demand generation through targeted partner marketing campaignsCollaborate with product teams on feature releases and capabilities in order to weave these into campaign strategiesMeasure and optimize marketing program effectiveness using data-driven insightsBuild and maintain strong relationships with key ISP stakeholdersA day in the lifeLifecycle Marketing: Design and execute marketing programs for each stage of the partner journeySales Enablement: Create compelling materials and messaging that help ISP sales teams effectively position our solutionsCampaign Management: Lead the development and execution of multi-channel marketing campaigns that drive awareness, adoption, and engagement throughout the customer journeyPerformance Analytics: Track and report on key marketing metrics and program effectivenessStakeholder Management: Build and maintain relationships across internal teams and external partnersCustomer Understanding: understand internet provider target audiences, their needs, and behaviors by conducting customer segmentation, gathering feedback through surveys, and analyzing market trends to identify opportunities and concerns.Strategic GTM Planning: develop comprehensive Go-to-Market (GTM) strategies that align with product launches and ongoing marketing efforts, identifying the most effective channels and crafting impactful messaging.Feedback Collection: Implementing tools and processes for Net Promoter Score (NPS) and other surveys to gauge customer sentiment and gather actionable feedback for product and marketing improvements.Feature Adoption: Build marketing campaigns for partners that encourage users to explore and adopt new features through targeted in-app messaging and email campaigns to increase user engagement.Launch Planning: Leading the planning and execution of new product and software launchesBasic Qualifications8+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building, executing and scaling cross-functional marketing programsExperience leading go-to-market for consumer software or hardware product launchesExperience of B2B marketing best practicesExperience presenting creative concepts effectively to senior executivesPreferred QualificationsExperience with customer segmentation, profiling, and targetingMBAExperience managing external partners to develop marketing programsMarTech experienceStrong understanding or experience with ISP/telecommunications industryAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers.If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit for more information.If the country/region you're applying in isn't listed, please contact your Recruiting Partner.Our compensation reflects the cost of labor across several US geographic markets.The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market.Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.Amazon is a total compensation company.Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.For more information, please visit .This position will remain posted until filled.Applicants should apply via our internal or external career site.#J-*****-Ljbffr