Licensing Retail Lead Italy

Company DescriptionCREATIVITY IS OUR SUPERPOWER.It's our heritage and it's also our future.Because we don't just make toys.We create innovative products and experiences that inspire fans, entertain audiences and develop children through play.Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.The TeamSitting within the EMEA Consumer Products Organization, who are responsible for providing leadership and direction for the development and implementation of Consumer Products strategy across all Mattel Brands.We are responsible for steering and achieving key brand, category and fiscal objectives by identifying and collaborating with Global, Regional, Multi Territory and Local licensees.We work in partnerships across the business with the Global Consumer Products, Regional Franchise, Local Brand, Regional Marketing, and Regional Product Development teams, as well as with the Audit, Finance and Legal Divisions.Job DescriptionThe OpportunityYou'll be joining the Consumer Products team in a role for the Associate Manager, Retail Development for Italy & Iberia.This role could be based in either Milano or Barcelona and will report to Head of Consumer Products Italy & Iberia.You will manage the day-to-day retail business relationships delivering a retail-first mindset in Italy & Iberia covering all retailer partners, delivering all aspects of partner management, whilst driving top Licensing partners as per our growth strategy.Along with Head of CP Italy & Iberia, you will partner to help build and activate the retail strategy, building relationships and programs with leading retailers.What Your Impact Will BeManage the Retail strategy and manage all Consumer Products campaigns across Mattel Portfolio, building the retail calendars and activations for the designated marketsAssist Head of Consumer Products Italy & Iberia to manage the Consumer Products Marketing strategy, working with Brand marketing, and retail marketing to develop Franchise-first retail & marketing campaigns.Manage Mattel's Consumer Products retail initiatives, and execute against pre-existing programmes for the designated marketsMaintain and grow retail relationships in the countries designated, focusing on all categoriesAct as point of contact and represent Mattel Consumer Product Retail for key Retailers/BuyersPresent and sell in brands to retail to support work of category managers and licenseesManage all existing retail relations, across pitching, presenting, contact management and strategyDeliver the Retail strategy and drive these relationships with Consumer Product programs that are best in class.Manage all stakeholders as part of process.Assist on delivering detailed JBP per UK top 6 retail partner that includes retail calendar and activation plan.Present our retail plans to top Licensing partnersConduct regular 1-1 meetings, arrange quarterly business reviews, bi-annual top to tops and track activationsSupport category team to deliver and ensure detailed joint marketing plan per partner that includes licensee investment that is aligned with Mattel Consumer Products goals.Ensure marketing support for top items.New BusinessSupport Category team to research, identify and pitch newcategory opportunities and prospective clientsAttend Trade Fairs or category specific shows and present as requiredStrategySupport Head of Consumer Products Italy & Iberia with building key strategiesAnalyze the market with SWOT, Gaps, opportunities, category prioritiesResearch, identify and pitch newcategory opportunities and prospective clientsKeep current with changing trends & competitionImplement marketing and promotional strategies in liaison with internal & external stakeholdersGather and share category best practice from across the EMEA region with local teamsHelp find innovative ways to grow the businessManage extension of local deals into additional EMEA countriesGather and share category best practice from across the EMEA region with local teamsPrepare brand pitch and marketing presentations across Mattel's IP portfolio of brandsQualificationsSolid licensing experience/industry experience (5-7 years)Strong understanding of licensing and retailHigh level understanding of business objectives, related to marketing/brand managementStrong negotiation and commercial skillsStrategy and ability to drive visionExpert presentation skills, with the ability to build and tell compelling storiesExcellent communication abilities with internal and external partners and within a matrix organizationBusiness and financial acumen – profit driven, forecasting, analyze and stat focusedEffective project management skillsAdditional InformationDon't meet every single requirement?At Mattel, we are dedicated to an inclusive workplace and a culture of belonging.If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture.Also, interested in signing up for job alerts?Do so hereYou may be just the right candidate for this or other roles.How We WorkWe collaborate: Being a part of Mattel means being part of one team with shared values and common goals.Every person counts and working closely together always brings better results.Partnership is our process and our collective capabilities is our superpower.We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences.No matter where you work in the organization, you can always make a difference and have real impact.We welcome new ideas and value new initiatives that challenge conventional thinking.We execute: We are a performance-driven company.We strive for excellence and are focused on pursuing best-in-class outcomes.We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.Our Approach to Flexible WorkWe embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential.Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.Who We AreMattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world.We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies.Our offerings include toys, content, consumer products, digital and live experiences.Our products are sold in collaboration with the world's leading retail and ecommerce companies.Since its founding in ****, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.Visit us at and is an Equal Opportunity Employer where we want you to bring your authentic self to work every day.We welcome all job seekers, and all applicants will receive consideration for employment.Videos to watchThe Culture at MattelCorporate Philanthropy#J-*****-Ljbffr