Brand & Product Manager

This range is provided by AlfaDocs.com.Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay rangeAtAlfaDocs, we're on a mission to transform healthcare.Our software platform makes the daily lives of medical practices and patients easier by streamlining practice management and patient relationships.With our all-in-one, cloud-based solution, healthcare professionals can focus more on care and less on administration.We take pride in our responsibility to deliver high-performance solutions while fostering a collaborative and respectful environment where everyone's contributions are valued.We're driven by a shared passion to make a lasting impact on the healthcare industry—creating a space where both our team and our customers thrive.Role OverviewThe Brand & Product Manager owns AlfaDocs' brand narrative and product messaging, ensuring consistency across all touchpoints and alignment with our growth strategy.You will work closely with Marketing, Product, Sales, and Customer Success to translate product features and capabilities into clear, differentiated, and compelling value propositions.This is both a strategic and hands-on role: you will develop brand frameworks, articulate product benefits, guide GTM launches, create sales enablement materials, and support content production with messaging direction.Key ResponsibilitiesProduct Messaging & PositioningTranslate complex product features into simple, compelling benefits for clinics and medical staff.Develop messaging pillars, personas, and segmentation frameworks.Collaborate with the Product team to understand the roadmap and extract key insights for positioning.Own the messaging for product launches, updates, and feature announcements.Go-to-Market (GTM) ExecutionLead cross-functional GTM plans for new features, modules, and strategic initiatives.Define the target audience, core messages, and launch content requirements.Partner with Growth, Paid Acquisition, and Content teams to ensure alignment across all channels.Support Sales with value proposition briefs, battlecards, and pitch materials.Sales & Customer Success EnablementCreate and maintain sales collateral: product sheets, pitch decks, FAQs, and comparison charts.Train Sales and CS teams on new product capabilities and market positioning.Partner with Customer Success to gather user insights and identify messaging opportunities for adoption and retention.Content & Creative CollaborationWork with the Content Manager to ensure blog posts, landing pages, emails, and case studies reflect accurate positioning.Partner with the Designer to ensure visuals align with brand identity and support product clarity.Support the Paid Acquisition team with messaging frameworks for ads.???????>)(I omitted thetags inside the original training. I gave it anyway), but you can do so if it is necessary.RequirementsNice-to-HaveExperience with product demo scripting or onboarding materials.Administrative InfoHybrid-setting: you would need to come to our office in Milan (near Milano Certosa) on a weekly basis.Contract: Every Alfa begins their journey with a fixed-term contract of 1 year with the aim of renewing to an indefinite term.Equipment: laptop, phone, headphones, keyboard, mouse, and a dedicated office monitor.Working hours: Monday - Friday | 09:*******:00 | 1-hour lunch breakStart date: Feb****/Mar****Salary range: *****KBenefitsWelfare bonus on a monthly basisBonus for paid English or German language courses.Training courses, books, workshops, and team-building activities for personal and professional growth.Partnership with Serenis (an online psychotherapy platform) — three sessions offered if needed.Team Building BudgetTeam Development Budget séparation>...Regular company reunions (yearly meetups, Christmas dinner)Snacks and fruit always available in the office, along with good beer at the end of the week.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketingIndustriesTechnology, Information and InternetReferrals increase your chances of interviewing at AlfaDocs.com by 2xGet notified about new Product Manager jobs inMilan, Lombardy, Italy.#J-*****-Ljbffr