Otc Range

RANGE MARKETING MANAGER COMPANION ANIMALThe CompanyCeva Santé Animale is a global veterinary pharmaceutical group driven by an ambitious mission: improving animal health to contribute to human well-being.In Italy, Ceva Santé Animale is a benchmark for innovation, sustainability, and quality in the production and distribution of therapeutic solutions for livestock and companion animals.As part of the strategic strengthening of the Companion Animals Business Unit, we are seeking a Range Marketing Manager with a permanent contract.The RoleWe are seeking a Range Marketing Manager to take responsibility for the strategic management of a product range, ensuring its proper market positioning and the achievement of commercial objectives.This candidate will collaborate with various company functions to develop and implement effective marketing plans, contributing to the definition of launch, communication, and channel development strategies.The role requires an integrated market vision, analytical skills, and a results-oriented approach.Main ResponsibilitiesParticular focus on OTC product managementDevelopment of annual marketing plansMarket analysis, channel strategies, pricing, marketing budgets, spending, and product forecastsDevelopment and management of trade activities for the specialized channel with the aim of increasing cross-brand salesDevelopment of the OTC brand's Go-To-Market strategyParticipation in defining the annual communications plan, including brand and product positioningMedia planning in coordination with the company's marketing managerRequirementsDegree in economics or scienceSignificant experience in marketing roles at established international companies in the pharmaceutical/pet food/FMCG sectorsProven experience in consumer and trade marketingExcellent command of EnglishMotivation and proactivityFlexibility and teamworkWhat We OfferJoin a stimulating and rapidly expanding international environmentOpportunity to actively contribute to the growth of a strategic business unitContinuing training and management developmentInclusive, innovative, talent-focused work environmentCompetitive compensation package, company benefits, and opportunities for internal growth