Junior Creative Strategist

Position SummaryOur client is a rapidly growing direct-to-consumer (D2C) company currently focused on health products that solve real-world problems.While their primary focus remains the health sector, long-term expansion into other markets and product categories may be considered in the future as new brands are launched.They are seeking a Junior Creative Strategist to join their global team and play a key role in developing high-performing ad creatives for their D2C brands.The successful candidate will collaborate closely with the Founder, Senior Creative Strategist, and video editors to conceptualize and produce compelling direct-response ad scripts.This is an excellent opportunity for someone with hands-on experience in ad creation who is eager to learn, grow, and build a long-term career in creative strategy within a performance-driven environment.Key Responsibilities- Develop and write high-performing ad concepts and scripts for Meta (Facebook/Instagram) campaigns, ensuring each creative aligns with brand voice and performance goals.- Analyze ad performance data (CTR, CPA, ROAS, etc.) to identify insights and use them to guide creative testing, iteration, and optimization.- Conduct research on markets, audiences, and competitors to uncover messaging angles and trends that inspire new creative directions.- Collaborate closely with the Senior Creative Strategist, video editors, and designers to turn ideas into high-quality, conversion-focused video ads.- Participate in creative brainstorming sessions, contributing fresh, data-informed ideas and helping refine existing concepts for better performance.- Stay up to date with social media trends, ad formats, and best practices, proactively suggesting new content styles or creative approaches.- Maintain an organized creative workflow, including concept documentation, test tracking, and performance analysis for ongoing campaigns.- Communicate clearly and proactively with the global team, ensuring smooth coordination across time zones and project deadlines.Required Qualifications- 1–2 years of relevant experience in creative strategy, advertising, or direct-response marketing (preferably in D2C or eCommerce).- Proven experience creating or scripting ad concepts for digital campaigns.- Basic understanding of direct-response marketing principles and ad performance metrics.- Strong analytical mindset with the ability to interpret Meta ad data.- Excellent command of English (written and spoken).- Strong communication and teamwork skills.- A proactive, curious, and growth-oriented mindset — motivated by learning and long-term development rather than short-term rewards.Nice to Have (Not Mandatory)- Experience in health, wellness, or problem-solving consumer products.- Background in creative or performance marketing agencies.- Understanding of creative testing and iteration (A/B testing).- Familiarity with video editing workflows or visual storytelling.What We Offer- Competitive base salary based on experience (please see indicative salary below)- Performance-based bonus: 0.3% of profitable ad spend.- A chance to grow with a newly built creative team and advance into senior roles.- Close mentorship from experienced strategists and the Founder.- Exposure to multiple D2C brands across various niches.- Fully remote work with flexible hours and international team collaboration.