Senior Marketing Manager

3 giorni fa

Lazio, Italia The Recruitment Company A tempo pieno

Rome, Metropolitan City of Rome Capital, ItalyWe are seeking an experiencedSenior Marketing Managerto lead regional marketing activity acrossEurope, with a primary focus onItalyandSpain.This role is responsible for drivingservice demand, customer footfall, revenue growth, and brand awarenessthrough a mix of B2C, B2B2C, and B2B marketing initiatives.You will lead data-driven marketing campaigns, strategic partnerships, and customer engagement initiatives while enhancing the overall passenger and customer experience across multiple airport-related services.Key ResponsibilitiesDevelop and execute regionalmarketing and partnership strategiesto drive revenue and customer engagement across all lines of business, including lounges, transit hotels, airport dining, meet & greet, concierge, and passenger services.Lead and manage theItaly & Spain marketing teams, ensuring effective execution of regional and global campaigns.Drive customer acquisition and engagement through targeted, data-driven campaigns and clear communication strategies.Utilise insights and ROI analysis to develop high-impact marketing programmes that maximise cross-business opportunities.Project manage campaigns end-to-end, coordinating with Operations, eCommerce, Brand, Loyalty, Sales, and Business Development teams.Analyse market trends, customer behaviour, and competitive landscapes to inform marketing and partnership decisions.Oversee content development and execution across all channels, including POS, websites, mobile apps, CRM platforms, and corporate sales.Work closely with design teams, agencies, and vendors to ensure strong visual impact and brand consistency.Develop and implement local partnership plans with regional stakeholders.Support selected global marketing initiatives where required.Lead, coach, and guide local marketing teams in a fast-paced, multicultural environment.RequirementsExperience & KnowledgeMinimum10 years marketing and partnership experience, ideally at a regional or global level.Background inaviation, travel, hospitality, or airport environmentsstrongly preferred.Proven track record of delivering high-impact, ROI-driven marketing campaigns.EducationDegree in Marketing, Business Administration, or a related discipline.Strong commercial and revenue-focused mindset.Excellent project management, stakeholder management, and leadership skills.Highly analytical, with strong data interpretation and reporting capability.Confident communicator across all seniority levels and cultures.Other RequirementsWillingness to travel regularly across Italy and Spain.Comfortable operating in a fast-paced, dynamic environment.Worldwide lounge accessfor you and your family (including parents)Hotel discounts of 20%All business-related expenses fully covered by the company#J-*****-Ljbffr

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