Mobile App User Acquisition Manager

13 ore fa

Bardi, Italia Shanghai Bsf Human Resources Co., Ltd A tempo pieno

Job briefOur client is a leader in AI-driven vertical solutions it helps users enhance core skill development and knowledge acquisition.Its core offering centers on intelligent user-centric mobile apps powered by self-developed AI algorithms and big data analytics that deliver personalized efficient and scalable services.With over a decade of experience in this space it has built a robust product matrix an ecosystem of hundreds of millions of active users and a mature tech system (including adaptive learning algorithms and real-time data analysis) to ensure service quality and user retention.Now accelerating its global expansion the company is seeking a seasoned User Acquisition Manager to lead performance marketing efforts and drive global user growth.ResponsibilitiesLead and manage large-scale user acquisition (UA) performance marketing campaigns across Facebook Google TikTok Applovin and other ad networks leveraging data-driven decision-making to maximize user acquisition efficiency.Optimize UA campaign performance end-to-end including budget allocation channel selection and audience refinement to consistently improve cost-per-acquisition (CPA) and user quality.Define clear user acquisition strategies aligned with global growth objectives ensuring UA initiatives directly contribute to scalable user growth.Collaborate with product and data teams to align UA strategies with business goals while building and optimizing advanced campaign structures audience targeting and automation workflows for UA performancePartner with creative and design teams: deliver UA-focused KPI insights to inspire high-impact creative concepts and test new creative angles to drive continuous improvement in user acquisition conversion ratesOwn UA-specific marketing analytics pipelines: ensure accurate tracking reporting and interpretation of campaign data to measure UA effectiveness and identify optimization opportunities.Requirements3 years in digital marketing roles with minimum 2 years specializing in AI-driven mobile app (especially for Video & Photo Productivity or Creativity apps) user acquisition.The one with relevant work experience at well-known Italy Utility or AI Creative mobile app companies are preferred.Demonstrated success scaling UA campaigns across EU/US-focused global markets including delivering products to top rankings in major app stores.Hands-on expertise in performance channels: Google UAC/search Facebook app/web ads and TikTok app ads with social viral spread integration; experience pivoting channel strategies for product reinvention.Mastery of mobile attribution tools (Firebase AppsFlyer Google Analytics) with a focus on analyzing large volumes of download and product data.Advanced Excel skills and ability to interpret complex datasets particularly for subscription-based monetization ROI optimization.Experience owning and optimizing large-scale budgets tied to measurable growth is preferred.Strong project management skills and proven ability to lead cross-functional initiatives in multinational European teams.Key SkillsEclipseBus DrivingGeneral EmploymentIT Service ManagementFinancial AccountingEmployment Type : Full TimeExperience: yearsVacancy: 1#J-*****-Ljbffr

  • Mobile App User Acquisition Manager

    13 ore fa

    Bardi, Italia Shanghai Bsf Human Resources Co., Ltd A tempo pieno

    Job briefOur client is a leader in AI-driven vertical solutions it helps users enhance core skill development and knowledge acquisition.Its core offering centers on intelligent user-centric mobile apps powered by self-developed AI algorithms and big data analytics that deliver personalized efficient and scalable services.With over a decade of experience in...

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    Bardi, Italia Shanghai Bsf Human Resources Co., Ltd A tempo pieno

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