Performance Marketing Specialist
17 ore fa
Giunti Psicologia is part of the Giunti Psychometrics Group and a fast-growing EdTech scaleup focused on B2C education for mental health professionals.We are transitioning from an agency-based model to a fully in-house performance marketing approach and we are looking for a Performance Marketing Specialist.Your mission:You will grow and optimize our paid acquisition channel, improving the overall performance of our B2C e-commerce.You will focus primarily on Master's programs and on-demand courses.This is a mix of hands-on and strategic work.What you will do:- Manage and optimize paid campaigns, primarily on Google Ads and Meta Ads.- Develop and manage hybrid funnels (lead generation + direct conversions).- Monitor and optimize core KPIs: CAC, ROAS, and paid-attributed revenue.- Improve conversion rates (CRO) on landing pages and across the customer journey.- Develop and optimize marketing automation flows using Brevo.- Work on user reactivation, retention, and lost customer recovery.- Scale budgets progressively based on performance and sustainability.- Coordinate with the technical team for tracking and analytics setup.Products and funnel focus:- Prioritize Master's programs and on-demand courses.- Other products are managed at the category level (webinars, short courses, etc.).- Focus on a mix of new acquisitions, retention, and lost user recovery.- Strong focus on B2C e-commerce.Key KPIs:- Customer Acquisition Cost (CAC)- Paid-attributed revenue- ROAS by channelRequirements:- 3–4 years of experience in performance marketing within B2C/e-commerce- Experience in startup or scaleup environmentsStrong hands-on experience with:- Google Ads- Meta Ads- GA4- CRO and funnel optimization- Marketing automation tools (e.g., Brevo)- Strong analytical and data-driven mindset- Experience in education, healthcare, or digital training is a plus- English level: B2 or higher (interviews will be conducted in English), knowledge of Spanish is considered a plusWhat we offer:- Full remote role- A high-impact position with full ownership of performance marketing- Direct collaboration with the CEO and management- Startup speed combined with a large group structure- Performance-based MBO bonus system- Real growth opportunity during a major scaling phase.The ideal candidate is respectful and collaborative and acts with honesty, transparency and consistency.Extra: Being based in Tuscany is a plus for occasional in-office collaboration.
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