Franchise Lead

Franchise Lead – HematologyLocation: GSK Verona, ItalyEmployment type: Full-time, PermanentGSK remains committed to achieving bold commercial ambitions for the future.By ****, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally.Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.MissionDrive the national success of the Hematology Franchise by ensuring strong commercial performance, launch excellence, market development, and a high-performance culture.The Franchise Lead owns the P&L, defines the strategic direction, and leads Sales & Marketing teams, ensuring full cross-functional alignment and consistency with GSK's global and regional priorities.Key ResponsibilitiesStrategy & GovernanceOwn the Franchise P&L, driving revenue growth, market share expansion, and achievement of business objectives.Translate global and regional strategy into a clear and actionable National Franchise Plan .Lead launch readiness and lifecycle management for Franchise assets, including new indications and new hematology launches.Chair cross-functional governance (Medical, Market Access, IHSM, Regulatory, Supply), ensuring defined stage gates and clear decision rights.Oversee the development and execution of Integrated Launch/Asset Plans , covering evidence dissemination, access milestones, and supply chain readiness.Go-to-Market & Commercial ExcellenceDesign the go-to-market model, optimizing segmentation, targeting, and territory planning to maximize penetration and ROI.Lead the omnichannel commercial strategy, ensuring promotional compliance and delivering an effective and engaging customer experience for hematologists.Develop differentiated value propositions based on clinical insights, real-world evidence, and unmet needs in hematologic diseases, with a specific focus on myelofibrosis .Partner with Market Access on HTA, pricing, and access strategies, integrating clinical evidence and system value.People Leadership & Field ReadinessLead and develop Marketing and Sales teams, fostering a culture of ownership, accountability, and high performance.Ensure field readiness through role-based training, coaching, objection-handling tools and sessions, and structured sales enablement programs.Enable partnerships with External Experts, scientific societies, patient associations, and Hematology Accounts acting as the key external representative for GSK.Business Performance & Continuous ImprovementConduct performance reviews using defined KPIs and apply a test–learn–scale approach to optimize post-launch performance.Ensure coordination across supply, demand planning, distribution, and patient support programs.Identify and implement innovative initiatives to expand access and improve outcomes for patients living with hematologic diseases, particularly myelofibrosis.Experience & SkillsProfessional Experience10+ years in commercial and/or marketing roles within the pharmaceutical industry, with at least 3 years leading launches and cross-functional launch governance.Strong experience in Oncology, Hematology, and/or Rare Diseases , ideally within complex therapeutic areas.Proven track record in managing and growing strategic franchises or high-priority assets.Preference for profiles with Global or Regional launch experience with experience leading Oncology product launches including cross-functional readiness, stakeholder engagement, commercialization strategy and measurable market access/uptake outcomes.Proven experience in customer insight generation, commercial analytics and performance measurement.Fluent in Italian and English language (spoken and written) is required.Technical & Leadership SkillsDemonstrated collaboration with Medical Affairs, Market Access, Government Affairs, and enabling functions, with the ability to translate evidence into compelling value narratives.Strong people leadership, decisive execution, and excellent executive communication.Proficiency in data analytics, AI tools, CRM systems, and omnichannel platforms.Experience in field force effectiveness, change leadership, and commercial capability-building.We are committed to creating an inclusive workplace where everyone can thrive.If you are passionate about making a difference and have the skills and experience, we encourage you to apply.Closing Date for Applications31st December **** (EOD)Please take a copy of the Job Description, as this will not be available post closure of the advert.When applying for this role, please use the 'cover letter' of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above.The information that you have provided in your cover letter and CV will be used to assess your application.If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at ************** (US Toll Free) or (outside US).GSK is an Equal Opportunity Employer.This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.#J-*****-Ljbffr