Brand Manager Haemophilia
7 giorni fa
Company Description Sobi offers the opportunity to work at an international pharmaceutical company focused on specialty pharmaceuticals meeting the high medical needs of rare disease patients and providing treatment and services to them.Our employees come from a variety of backgrounds within research, healthcare, industry and the academic sphere.Job DescriptionThe Brand manager's role is to develop and manage a complete marketing program for the successful introduction, marketing and sales of products in the assigned territory.It also involves continuously reviewing and analyzing sales and product trends to ensure continued overall profitable growth and marketing position, as well as interfacing with all departments to keep the continuous flow of information regarding current and future marketing opportunities.Job ResponsibilitiesDevelop and implement local marketing plan strategies and tactics accordingly with Global Brand Plan of Haemophilia to ensure achievement of its operative plan goals.Localize and tailor Global key messages and promotional tools to develop impactful omnichannel Brand communication, in compliance with the Italian law.Collect local commercialization needs, customer insights and market/competitor perspectives into global strategy development through appropriate channels.Lead the Brand cross-functional team (BOOST) to identify new business opportunities, insights, solutions to present to Leadership Team.Cooperate with NSM and KAMs in preparing the Account Plans and support their implementation.Drive cross-functional Brand Plan tactics implementation and KPIs with highest standards of compliance.Lead involvement in National Congresses, local events and initiatives, working to support the Sales team.Build network with stakeholders in collaboration with Commercial team, Medical, Patient Access & CE&C team to manage customer relationships on a Country scale (at least 20% of work time in the field).Ensure local training for Sales Force together with Medical Team & other functions.Act in the role in accordance with SOBI Policies, SOPs and in compliance with the Italian Law.Secure the alignment of the Demand plans for assigned product(s) in the MKT with high adherence to the accuracy requirement.Secure the alignment of the A&P budget spending according to the phasing finance in the plan.QualificationsRelevant university degree in field.Extensive experience in brand management.Deep knowledge of haemophilia therapeutic area.Good written and spoken English.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionQuality AssuranceIndustriesPharmaceutical ManufacturingReferrals increase your chances of interviewing at Sobi - Swedish Orphan Biovitrum AB (publ) by 2xGet notified about new Brand Manager jobs inMilan, Lombardy, Italy .We're unlocking community knowledge in a new way.Experts add insights directly into each article, started with the help of AI.#J-*****-Ljbffr
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Brand Manager Haemophilia
1 settimana fa
Lazio, Italia Sobi - Swedish Orphan Biovitrum Ab (Publ) A tempo pienoCompany Description Sobi offers the opportunity to work at an international pharmaceutical company focused on specialty pharmaceuticals meeting the high medical needs of rare disease patients and providing treatment and services to them.Our employees come from a variety of backgrounds within research, healthcare, industry and the academic sphere.Job...
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