Marketing Automation

Chez ABB, nous aidons les industries à se surpasser - en réduisant leur consommation et en les rendant plus propres.Ici, le progrès est une exigence - pour vous, votre équipe et le monde.En tant que leader du marché mondial, nous vous donnerons ce dont vous avez besoin pour y parvenir.Ce ne sera pas toujours facile, il faut du courage pour grandir.Mais chez ABB, vous ne serez jamais seul.Run what runs the world.Ce poste est placé sous l'autorité de :Responsable marketingRole DescriptionThe Marketing Automation & Content Specialist in theElectrification Services Divisionwill play a critical role in executing global multi-channel marketing campaigns using tools such as Pardot, Salesforce, Adobe, and ON24.This position is responsible for building and managing email workflows, landing pages, forms, and digital assets while ensuring governance and alignment across platforms.You will work closely with the analytics lead to ensure proper campaign structure, tagging, naming conventions, and processes that enable consistent and actionable reporting.The role also includescollaborating with other stakeholdersto create and localize high-performing digital assets such as emails, ebooks, brochures, and webinars.This is a highly collaborative, hands-on role suited for apre-senior profile with at least 7 years of experiencein B2B marketing automation and content execution.LocationPoland, Czechia, Italy, Spain, France, Turkey, United Kingdom, Canada and MexicoPrimary Role & ResponsibilitiesBuild and execute global and local integrated marketing campaigns using Pardot and Adobe, aligned with business objectives and local market needs.Design and deploy global and local campaign assets: emails, landing pages, forms, and engagement programs (nurturing flows, webinar journeys, lead scoring logic).Maintain campaign and asset governance: ensure naming conventions, templates, tagging, and user journeys are compliant with standards and analytics requirements.Collaborate closely with the analytics lead to ensure tracking and reporting capabilities are correctly enabled (UTMs, scoring rules, campaign logic, etc.).Support the creation and deployment of high-quality campaign content: whitepapers, ebooks, webinars, brochures.Support country marketers and product teams with enablement and guidance on how to use and adapt global campaign assets and tools.Ensure contact database segmentation, list hygiene, and alignment with privacy regulations Partner with Salesforce, IT, and Digital Marketing teams to ensure seamless integration between platforms.Support the operationalization of new marketing automation features and platform improvements across regions.Provide internal training or onboarding on Pardot and SFDC best practices, if needed.Education / Experience PreferredMinimum of 5 years of hands-on experience inB2B marketing automation and digital content delivery.Experience working in amulti-country, matrix organization or global B2B company.Successful completion of aBachelor's degree in Marketing, Communications, Business, or related field.Proven experience inmulti-touch campaign orchestration, lead nurturing, scoring, and managing webinars and gated assets.Experience collaborating withcontent producers, designers, and external agencies.Skills & CompetenciesHigh proficiency inPardot, Salesforce, and Adobe Experience Manager (AEM).Strong knowledge ofON24or similar webinar platforms.Solid understanding of lead funnel logic, B2B customer journeys, and lead scoring frameworks.Skilled in designing and optimizingemail flows, forms, landing pages, and nurturing tracks.Comfortable working with HTML/CSS to troubleshoot or customize assets.Ability to coordinate across teams and regions, supporting both global and local needs.Excellent communication, project management, and stakeholder coordination skills.Highly organized, detail-oriented, and deadline-driven.Collaborative and proactive mindset, with the ability to educate and enable others.Desirable: Experience with Photoshop or basic design tools for minor visual adaptations.Fluency in English is required.Additional languages are a plus.Main Performance IndicatorsCampaign readiness and execution quality (e.g. asset accuracy, flow logic).Enablement of effective analytics through proper campaign structure and tagging.Engagement and conversion metrics (form fills, downloads, registrations).Support and adoption by regional/local marketing teams.Efficiency and reuse of global assets across campaigns.Content delivery timeliness and quality.Nous apprécions les personnes d'horizons différents.Cela pourrait-il être votre histoire?Postulez dès aujourd'hui ou visitez le site pour en savoir plus sur nous et découvrir l'impact de nos solutions à travers le monde.#J-*****-Ljbffr