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Brand & Content Manager
3 settimane fa
About Orient ExpressArtisan of travel since ****, Orient Express sublimates the art of travel with its luxury trains, hotels, and sailing yachts. The brand has just launched its first hotel, Orient Express La Minerva, in Rome – which will be followed by Orient Express Venezia at Palazzo Donà Giovannelli in ****. The experience continues with the recent launch of La Dolce Vita Orient Express train, followed by Orient Express Corinthian in ****, the first of two Orient Express Sailing Yachts, and finally, the return of L'Orient Express train to railways. Since ****, Orient Express is part of Accor Group's leading collection of luxury brands with a century-old legacy in the hotels and fine- dining sectors.
In ****, Accor and LVMH entered into a strategic partnership to accelerate the development of Orient Express. Follow the journey at @orientexpress on Instagram or visit the website atAbout Orient Express Venezia at Palazzo Donà GiovannelliOrient Express will open its second hotel in Italy at the exceptional in Venice. Architect and interior designer Aline Amar d'Amman, alongside her studio Culture in Architecture, has been entrusted to design and decorate the space. Venice, once the gateway to Constantinople and a mythical stop on the legendary Orient Express train – that opened its doors in **** with the completion of the Simplon tunnel linking Switzerland to Italy – will be the home of the second Orient Express hotel, set to open in ****.
About Orient Express La Dolce VitaLa Dolce Vita Orient Express is the first Italian luxury cruise on rail, offering a unique travel experience across the country. Inspired by the golden age of railway tourism, the train features itineraries connecting Italy's major cities and destinations, providing passengers with top-class service, exceptional comfort, gourmet cuisine, and a refined atmosphere. The project aims to celebrate the charm and beauty of Italy, making each journey an unforgettable experience. About Orient Express La MinervaConsidered as the beloved capital of the Orient Express legend, Rome is the first Orient Express hotel, La Minerva, in ****.
Orient Express has entrusted the interior architecture and artistic direction of the hotel Hugo Toro. The former Palazzo Fonseca is a sumptuous 17th-century palace with a huge, majestic façade. A place of memory still adorned with its Roman columns, sculptures by Rinaldo Rinaldi, a disciple of Canova, and the fascinating goddess Minerva. At the end of ****, a new décor and interior inspired by the Roman domus and the riches of the "Eternal City" will be revealed with a new touch of contemporary elegance.
Job DescriptionTheBrand & Content Manageris responsible for developing, implementing, and executing strategic marketing and communication initiatives to promote the assets. This role plays a key part in shaping the hotel's image and reputation and driving visibility and exposure across traditional and digital channels.
Key Responsibilities
Marketing Strategy & PlanningDevelop and implement comprehensive marketing plans aligned with the property's business goalsAnalyze market trends, Monitoring competitor activitiesBrand Communication· Ensure brand consistency in tone, messaging, and visual identity across all communication & marketing materials.· Managing all materials (menus, leaflets, brochure, collateral, spa brochure, etc) and presentations, in addition to the production of hotel/outlets/sales collateral, branding and logo items, ensuring all branding and company guidelines are followed and consistency· Implement and respect brand guidelines and develop creative assets with external design agency/OE. Manage external partners as design agency, graphic designers, printers, suppliers, photographers, filmmakers, etc, including submission of briefContent Creation:· Liaise with the agencies, edit press releases, media kits, speeches, articles, and other brand-related content. Provide text and copy for marketing, comms, website, email marketing, sales, hotel and trains departments as needed. Creation and production gifts and items for guests, media, sales and influencers.
Manage film & photoshooting of the hotel, rooms, f&b, spa, respecting video and photo guidelines. Manage image library and ensure marketing material, third-party websites etc. are updated and accurateMonitoring & Reporting:· Track brand and content campaigns effectiveness and business growth and generate presentations and regular reports on brand activities. QualificationsBachelor's degree in Marketing, Communications, Hospitality, or related fieldAt least 5 years of experience in a marketing and communications role in luxury hospitality industry. Creative talent, proactive, flexible, team playerAbility to manage multiple projects and deadlines effectively, results-driven mindsetStrong written and verbal communication skills in English and Italian (additional languages as French are a plus)Proven experience in brand management and content creation· Ability to prioritize, organize work assignments and follow-up· Ability to think strategically while being detail-oriented and hands-onExcellent organizational and multitasking skillsProficiency in MS Office.
Ability to work flexible hours, covering evenings, weekends and holiday periodsGraphic design skills (e.g., Canva, Adobe Suite, Photoshop) are a plusAdditional InformationA competitive package (base salary and yearly bonus)Medical Insurance, integrating Collective Labor Agreement one and extended to the familyTicket RestaurantAnnual leaveALL - Heartist® Program: Employee benefit card offering discounted rates at all ACCOR locations and partner venues worldwide. Learning & development: Opportunity to develop your talent and grow within your property and across the worldOur commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent. Our commitment to Diversity & Inclusion:We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
