Product Marketing Manager

7 giorni fa


Bardi, Italia Akamas A tempo pieno

We're redefining performance engineering with AI - join usAkamas is a software platform that reshapes IT performance optimization through AI, automation, and the domain expertise we've developed by working with some of the most demanding enterprise customers across the world, achieving unprecedented levels of performance, efficiency, and cost savingsAbout the roleWe are looking for a Product Marketing Manager to own Akamas' positioning and messaging, shaping how our product is understood by a highly technical engineering audience.This is a strategic and hands-on role at the intersection of product, marketing, and sales, ideal for someone who enjoys turning complex technology into clear, compelling narratives that educate, persuade, and enable go-to-market teams.You will work closely with product managers, engineers, and go-to-market stakeholders to translate what we build—and why it matters—into messaging and content that is technically accurate, consistent across channels, and meaningful for our users and buyers.This role comes with real ownership: you'll define how Akamas is positioned and understood in the market.It's a strategic, foundational role - not a generic content job, not a demand-gen or social media position, and not one where messaging is handed to you fully formed.What You'll doPositioning & Messaging (Ownership)Own and evolve Akamas' core positioning, value propositions, and messaging framework across ICPs and personasClearly articulate the what, why, and for whom of our productsEnsure messaging consistency across website, content, sales collateral, and partner materialContinuously refine positioning based on product evolution, customer and sales feedback, and competitive landscapeEditorial Strategy & Content CreationOwn and lead the editorial strategy and content calendarDecide what we write, why, and when — not just executionBalance multiple content priorities, including SEO / GEO-driven content, product launches and feature rollouts, thought leadership for engineering audiences, and sales enablementCreate high-quality content, such as blog posts, solution briefs, whitepapers, case studies, and landing pagesTurn customer outcomes and technical results into compelling storiesSupport product launches with clear messaging and launch contentWebsite Content OwnershipOwn the website content end-to-end, including product pages, solution pages, and messaging updates tied to releasesEnsure clarity, technical credibility, and strong narrative flowPartner with design and marketing teams to continuously improve impact and conversionProduct to Marketing TranslationAct as the bridge between product and marketingAbsorb deep product knowledge from PMs and engineersTranslate complex capabilities into content that explains what the product does, why it matters, and how it helps engineers in real scenariosBe the person who truly understands the product and can explain it clearlySales & Partner EnablementDevelop sales enablement materials (pitch decks, one-pagers, battlecards, FAQs)Equip Sales and SE teams with clear, consistent messaging that shortens sales cyclesCollaborate with Sales on customer-facing narratives and proof pointsProduce high-quality collateral to empower Sales teams, Solution engineers, and Partners and resellersEnsure sales materials are aligned with positioning and technically credibleWhat We're Looking For5–8 years of experience working with technical B2B products, including at least 3 years in Product Marketing or equivalent rolesProven ability to work with technical products and engineering audiencesStrong writing and editing skills in EnglishAbility to own projects end-to-end, from strategy to executionComfortable working cross-functionally with product, engineering, sales, and marketingNice to haveBackground in DevOps, cloud, Kubernetes, performance engineering, or observabilityExperience owning positioning or messaging frameworksSEO/GEO awareness and editorial planning experienceExperience creating sales enablement or partner materialsAbility to interview engineers and turn conversations into compelling contentWhy Akamas?Join Our Team and Make a Real Impact: in Akamas we're on the lookout for dynamic individuals who want to be a driving force in their field, making a significant difference from day oneSustainability: in our office, you will always have access to fresh fruit thanks to Cortilia.In Akamas, we are committed to connecting conscious customers with local products and producers, all while prioritizing environmental and social responsibility.Tech Your Way: choose your weapon in the tech battleWhether you're team Mac or team Windows, we believe in equipping you with the tools that spark joy.After all, the only thing better than coding your next big idea is doing it on a laptop that suits your style#J-*****-Ljbffr



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