Lavori attuali relativi a Digital Advertising Lead - Bardi - Nestlé
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Digital Advertising Lead
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Digital Advertising Specialist
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Digital Advertising Specialist
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Digital Advertising Lead
2 settimane fa
Position SnapshotNestlé in Italy, Assago HQSuccessful experience in developing and executing retail media strategies in alignment with commercial priorities and brand objectives.Hands-on experience with Amazon Ads and Amazon Marketing Cloud, leveraging these platforms for campaign optimizationKnowledge of retail media campaign management tools (eg. Skai, Pacvue, etc)Strong analytical skills to monitor and optimize campaign performanceExperience in working in cross-functional teamsProficient in Excel and familiar with BI tools (e.g. Power BI) for data analysis and reporting.Fluent in EnglishPosition SummaryWe are seeking a strategic and data-driven Digital Advertising Lead to join our eCommerce team.In this role, you will act as a key liaison between internal stakeholders (eCommerce KAMs, Marketing, Media) and our media agency, focusing on guiding and optimizingretail media campaigns, particularly onAmazon and emerging players in the retail digital media landscape.As the Digital Advertising Lead, you will collaborate with eCommerce KAMs and the media agency to define specificstrategies for Amazon Ads and fully leverage Amazon Marketing Cloudto drive exceptional results.Additionally, you willdevelop tailored retail media strategies for each category, identifying the optimal mix of retailers and ensuring that media plans align with commercial priorities and brand objectives.A day in the life of Digital Advertising Lead - Media Retail Strategy & PlanningCollaborate with eCommerce KAMs and the media agency to develop tailored retail media strategies for each retailer.Ensure media plans are aligned with commercial priorities and brand objectives.Define specific strategies for Amazon Ads, leveraging the full potential of Amazon Marketing Cloud.Verify and possibly propose the best audiences for achieving campaign targets.Campaign Management & CoordinationAct as the daily point of contact for the media agency, guiding and overseeing campaign execution and challenging strategic decisions.Collaborate with the media agency to review performance data and business goals, providing insights and recommendations for campaign optimization.Performance Monitoring & ReportingTrack and analyze key KPIs: Sell-out, CVR, CTR, ACOS, ROAS.Advanced use of Amazon Marketing Cloud to extract actionable insights and drive campaign optimization.Utilize campaign optimization tools such as Skai and Pacvue to analyze performance data and enhance campaign effectiveness.Develop dashboards and reports to communicate performance and insights to internal teams.Insights & InnovationConduct competitive analysis and market benchmarking to identify growth opportunities.Stay up to date on the evolving retail media landscape, with a focus on new digital retail platforms.Propose innovative approaches and test emerging solutions.What Will Make You SuccessfulBachelor's degree in Economics, Marketing, Statistics, Engineering, or related fields.Proactive and Curious Attitude: A willingness to explore new strategies and solutions.Attention to Detail: Ability to manage strict deadlines and multiple tasks effectively.Strong Leadership Skills: Inspire and guide cross-functional teams and agency partners.Solid understanding of online commercial and advertising principles.Data-driven mindset with strong analytical skills, capable of transforming data into strategic decisions.Problem-Solving Skills: Ability to identify issues and propose effective, data-driven solutions in a fast-paced environment.Who We Are, What We Believe InWe are Nestlé.We are the Good food, Good life company.Good food, Good life is our promise, it is a daily commitment.It is only thanks to our people that we can make a difference and realize this belief: we call them Good People.At Nestlé, we believe that recognition, inclusion and valorization of diversity can make us grow both as individuals and as a company.This is why we promote a work environment, a business culture and a leadership model that guarantee equal opportunities for everyone and at all organizational levels.We believe diversity is a winning factor and we always encourage our people to share ideas and collaborate.Here at Nestlé you will also be able to be part of the Emotional Communities, groups of colleagues of different functions and seniorities who come together with the aim of spreading a corporate culture that allows everyone to freely express their passions and identities.LGBT +, Gender Balance, Young, Disability, Volunteering, Green, Multiculturalism are just some of the communities that you can be part of.Diversity is a fact, inclusion is a choice and we have chosen to be inclusive.#J-*****-Ljbffr
