Growth Marketing Manager

Who We Are We are a fast-growing HR tech startup backed by leading international VCs, having raised €9M+ from 360 Capital, IFF, Kfund, and 14Peaks.We are a team of 30+ professionals passionate about shaping the future of talent assessment.Skillvue is a Skill AI Assessment platform (SaaS) to hire top-skilled candidates and measure employee skill, culture, and leadership at scale to upskill and grow the workforce by leveraging AI.In today's evolving labour market, skills have become the top priority for HR departments and their importance will only continue to grow.Our platform enables companies to conduct Skill AI Assessments for both external and internal hiring, as well as targeted evaluations across their entire workforce.About the RoleAt Skillvue, we're looking for a Growth Marketing Manager who will design and lead our marketing engine from day one.This role is highly impactful and very hands-on: you will be responsible for building the strategies, systems, and initiatives that directly generate measurable pipelines for our enterprise sales organization.Your ResponsibilitiesCreate and Scale Our Marketing MotionDevelop and own our digital growth ecosystem, defining and achieving goals for website traffic, demo requests, and conversion rates alongside the Growth teamLaunch our SEO efforts, content roadmap, and website optimization initiatives from zeroLead content creation across formats: blogs, guides, landing pages focused on converting prospects into qualified opportunitiesBuild and expand webinars and events, managing end-to-end execution and revenue-focused follow-upDevelop lifecycle campaigns and email programs that move leads effectively through the funnelDrive Revenue and PipelineDesign and operate true account-based marketing programs for strategic target accounts, collaborating closely with BDRs and AEs through long, complex sales cyclesRun performance-driven paid marketing initiatives with clear ROI ownershipSet up marketing analytics to measure the entire funnel from first touch to closed revenueCreate co-marketing programs and partnerships that extend Skillvue's reach and brand presenceCreate the Infrastructure to ScaleOversee our CMS, forms, tracking stack, and experimentation approachDefine dashboards and attribution models that guide decision-making across the companyEstablish scalable standards, operating procedures, and best practices for the marketing functionWhat We're Looking ForRequired Experience5–8 years in B2B SaaS marketing with hands-on demand generation responsibilityExperience helping companies scale through Series A in enterprise, sales-led environmentsDemonstrated ability to build pipeline without relying on a large existing brandStrong background across content, digital channels, paid media, email, webinars, and eventsExperience leading small teams (1–4 people) while remaining directly involved in executionYou Should BringProven success generating pipeline in enterprise contexts with long, complex sales cyclesClose collaboration experience with BDR and AE teams, with clear understanding of how marketing impacts revenue outcomesStrong technical skills in HubSpot and related tools — able to build reports and optimize programs independentlyPerformance-oriented attitude with ownership and accountabilityHistory of building programs from the ground up, not just managing existing onesYou'll Be a Great Fit IfYou're comfortable switching between high-level strategy and hands-on executionYou enjoy autonomy and solving problems without a playbookYou're motivated by visible impact on company growth, not just a narrow role descriptionYou're confident in your perspective but base decisions firmly on dataWhat We OfferFull-time permanent contractCompetitive salary based on experienceMeal vouchers worth 8 euros/dayA collaborative, purpose-driven culture where your ideas shape the future of workReal impact in a fast-growing startup that values people who strive to improve every day and build things they can be proud ofHybrid work environment (This position is based in Milan, but we are open to candidates willing to relocate)#J-*****-Ljbffr