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Clinical Education Manager Ultrasonics
23 ore fa
The Clinical Education Manager Ultrasonics & Consumables is part of the Clinical Education Team.Reporting to the Head of Training & Clinical Education, He/She is responsible for:Leading the Clinical Education & Marketing strategy for Acteon Ultrasonics & Consumables solutions in line with downstream Marketing, with R&D, Regions to switch from technical argumentation to clinical argumentation, and increasing overall awareness and confidence on Acteon's ultrasonics & consumable solutions (including instruments).Understand clinical trendsDevelop Sales & Dealers training curriculum globallyDeploy Acteon' Academy WorldwideKOL ManagementDevelop a strategy to be present with key UniversitiesClinical value proposition & clinical toolsMarketing events (user clubs, conferences, webinars, Acteon Academy)Literature review & analysisMarket awarenessBe aware of latest clinical use evolution and advanced use of our Ultrasonics systems and key consumablesWork with regional marketing to identify best practices from key sites in the regionsClinical Education & TrainingDevelop External clinical education programs and work with key regions to help them deploying the programs (Acteon Academy, webinars)Develop Internal clinical education programs & curriculum and deploy it, empowering "Clinical sales specialist" in each regionCreate and Animate the network of "Acteon Ultrasonics Specialists experts" and "Equipment & consumable managers" in key regions to strengthen Acteon' position and brand in UltrasonicsShare best practicesDevelop common strategyDevelop new toolsDefine events to implement to increase Acteon brandSupport Acteon' Equipment & Consumables Specialists experts and Equipment & Consumables product managers to develop and deploy sales tools and training to improve Ultrasonics sales rep expertise.Monitor all training activities to ensure consistency within ActeonKOL/Clinical reference sites activitiesDrive the strategy to define and manage KOLs (influence to publish/present at events), at global level – Help Regions to map clearly Regional & Local KOL (managed at their level)Identify new Global KOLs (including Digital Opinion leaders and Young Opinion Leaders) to work with Downstream marketing projects.Build a KOL group to input in marketing strategies and animate this community.Develop and maintain key clinical reference sites list + contracts with Reference sites for marketing activities with regions.UniversitiesDefine a global strategy to determine the key Universities we should focus on in each region to strengthen Acteon position in Ultrasonic & ConsumablesWork with regional Marketing & General Managers to define actions plans with key targeted universitiesMarketing activitiesBuild value propositions, stories, tools, events and engage dentists, hygienists, patients, providers, in cooperation with downstream marketing teamsDrive global clinical marketing strategy for Ultrasonics & Consumables, in collaboration with regional product specialistsMarketing tools development:Create slides as proof points based on published clinical/technical evidenceStrategy, content and support to target marketing message to dentists and hygienistsDrive shift from technical to the right clinical message targeted to dentists and hygienistsClinical Proof points: Work with marketing teams (corporate & local) to ensure all regions have the right set of clinical proof points / studies and know how to present them.Work with Corporate Marketing & Social media teams to ensure Acteon is communicating on social media through clinical argumentations.Steer product positioning and messaging based on clinical input.Participate to the strategy for global congresses presence.Report out on key trends from conferencesPromote speakers using our technologies / Input to symposium organization.Input to product developmentDefine content and organize targeted dentist users meeting in collaboration with Ultrasonic & consumables Product ManagersGive inputs to Ultrasonic product Managers to ensure Acteon innovation roadmap answers to customer's needs.KEY REQUIREMENTSEducation and Experience:Minimum of a bachelor's degree.Dental professional or medical related qualification would be a bonus.5+ years of sales experience and/or education managementExperience as a dental professional or good clinical knowledge of associated dental procedure.Key Required Skills, Knowledge and Capabilities:Team-oriented.Actively collaborates with key stakeholders (Sales teams, Customer Care teams, Marketing teams, KOLs, etc) to achieve goalsFlexible and able to adapt to a changing environmentExcellent communication and presentation skills in English.Other languages a plusUnderstanding and experience with state-of-the-art educational mediaDesire to interact and cultivate relationships with KOLs and stakeholdersGood organizational skillsGood project management skillsAbility to define and articulate a vision and goals for the area of responsibility, as well as an operative plan to achieve the goalsWillingness to travel moderatelyAbility to work in a matrix organizationGood knowledge of MS Office
