E-Commerce Commercial Performance
10 ore fa
If you've worn a pair of glasses, we've already met.We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over150 countriesaccess to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.Join our global community of over190,000dedicatedemployeesaround the world in driving the transformation of the eyewear and eyecare industry.Discover more by following us on LinkedIn Your #FutureInSight with EssilorLuxotticaAre you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what's possible.Your roleAs an E-commerce Business Insight Manager, you will play a key role in enabling data-driven decision making across the e-commerce organization. The role sits at the intersection ofbusiness analysis and performance-driven site merchandising, with a strong focus onproduct performance, on-site optimization, and commercial impact. You will translate data into actionable insights to improve conversion, revenue, and customer experience, working closely with eCommerce managers, Marketing, and Product teams.The role also includes an active contribution to the budgeting and forecasting process, supporting planning, forecasting, and topline reviews.A strong focus of the role is product and merchandising performance analysis. You will conduct in-depth analyses on product performance, including bestsellers, discounted and promotional products, and assess their impact on key commercial KPIs.Working closely with D2C Merchandising, you will evaluate and quantify the business impact of product-related initiatives such as assortment changes, promotional strategies, and product visibility rules.You will contribute to the definition, optimization, and monitoring of on-site sorting and ranking strategies, leveraging tools such as Algolia. This includes managing the site merchandising and product roadmap, as well as designing and analyzing tests and projects aimed at maximizing the commercial impact of site merchandising actions.The role requires close collaboration with the planning team, ensuring alignment between merchandising strategies, product availability, stock levels, and promotional calendars. You will support checks on stock availability during key trading periods and promotional activities to maximize sell-through and minimize missed opportunities.You will thrive in this role if you enjoy working with data and partnering with stakeholders to answer "why" questions and drive measurable business results in a fast-paced, international environment. Main responsibilities:Deliverdaily and weekly reporting and performance analysis, producing insightful and actionable outputs for the E-commerce team and top management, using data from multiple sources and tools;Performad hoc analyses and data-driven deep diveson business topics, issues, and strategic questions to support the growth of the online business;Prepare and contribute toweekly and monthly business reviews, as well as budgeting and planning sessions with top management and the finance team;Supportbudgeting, forecasting, and topline planning, monitoring performance versus targets and identifying risks and opportunities;Partner withregional E-commerce Managersto analyze KPIs across the full e-commerce funnel (traffic, UVs, CTR, CR, AOV, AUR, revenues, orders), identifying optimization levers;Conductproduct and merchandising performance analyses, with a focus on bestsellers, discounted and promotional products, aimed at maximizing conversion, revenues, and margins;Collaborate closely withD2C Merchandising teamsto define, measure, and evaluate the business impact of product-related actions on commercial KPIs;Define, optimize, and monitoron-site sorting and ranking strategiesusing tools such as Algolia, improving product discoverability and commercial performance;Manage thesite merchandising and product roadmap, coordinating projects and A/B tests to maximize the impact of merchandising initiatives;Work cross-functionally withplanning teamto ensure alignment between merchandising strategies, stock availability, promotional calendars, and key trading moments.Main requirements:Msc' in Business Administration, Finance or similar fieldsAt least 5 year of experience in similar roles or Finance/ Controlling team within complex organizationsStrong proficiency in data analysis tools, especially advanced MS Excel (Power BI knowledge is a plus);Proven ability to analyze large and complex datasets, identifying trends, customer behaviors, and commercial opportunities;Solid understanding of business dynamics and KPIs, with the ability to align business strategy with operational execution;Ability to translate data into clear, actionable insights for non-technical stakeholders;Strong cross-functional collaboration skills, working effectively with product, marketing, IT, operations, and finance teams;Structured and analytical mindset, with strong problem-solving skills and attention to detail;Our Diversity, Equity and Inclusion commitmentWe are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.
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