Digital Marketing, E-Commerce

Digital Marketing, E-Commerce & Social Media Manager (Milan / Hybrid)Company: MIMIR S.R.L.Job Title: Digital Marketing, E-Commerce & Social Media ManagerLocation: Milan (preferred) / Hybrid (possible)Start Date: ASAP, possible beginning of January.Contract: Freelance retainer or part-time/full-time (depending on profile)Language: English (required) + Italian (preferred)About MIMIRMIMIR is a premium luxury Nordic menswear brand based in Milan, merging Nordic minimalism, Nordic mythological symbolism, and premium luxury.With our SS26 collection in final development and a Milan Fashion Week pop-up on the horizon, we are building a brand ecosystem rooted in emotional storytelling, modern craftsmanship, and precise execution.We are now looking for a Digital Marketing, E-Commerce & Social Media Manager to lead MIMIR's digital presence and growth.This is a hands-on role at the intersection of brand and performance - owning social media-first content strategy, Shopify store, paid media execution, analytics, and the systems that turn attention into conversion.You'll work closely with the founder to build a coherent digital engine ahead of launch and beyond.The RoleThis is a build-and-own role.You will connect brand, content, paid media, influencers, social media and Shopify into one coherent system—then run it with focus and taste.You'll work directly with the founder (Alexander) in a fast, high-impact launch phase.Scope & Responsibilities1) Social Media & ContentOwn the strategy + day-to-day management of social channelsInstagram, TikTok, Pinterest, and YouTubeDefine content pillars, posting cadence, and tone of voiceCoordinate creation with Alexander and external creatives (photo/video/editing/pr)Ensure everything feels premium, intentional, storytelling and consistent2) Performance Marketing & E-Commerce (Shopify Growth)Own Shopify storefront from a marketing & conversion perspectiveproducts/collections presentation, inventory visibility, inventory, key pages, basic UX, customer serviceclean path from landing ? product ? checkoutSet up and manage Meta Ads Manager (paid + boosted content)Build simple, effective funnels: awareness ? retargeting ? conversionOwn reporting across Shopify, Meta, GA4 (and basic attribution thinking)Translate performance into clear monthly insights + actions3) Digital Strategy, Email & Influencer MarketingBuild the marketing roadmap: launch phases, key moments, campaigns, themesSet up and improve Klaviyo flows (welcome, abandoned cart, post-purchase) + campaignsGrow the email list through social + websiteCoordinate influencer/creator collaborations aligned with the brand (seeding + tracking)You are not expected to code Shopify themes.For development-heavy work, we can bring in specialists—your job is to lead the system, keep the engine running, and growth.Timing & Launch MilestonesStart date: ASAP, possible beginning of JanuarySoft launch (website + social): 8 January ****Main launch + pop-up event launch: 15 January ****Pop-up shop sales: ***** January ****From 5–15 January, priority outcomes:Shopify ready: products, inventory display, sign-up, tracking, basic UX polished, shop, and general take-over the shopify.Social content plan finalized + momentum toward pop-upMeta and Google live with initial campaigns + retargetingKlaviyo flows live so we are fully operational by main launchRequirementsStrong experience in digital marketing & Shopify for fashion/lifestyle (premium a plus)Hands-on Meta Ads and performance thinking (creative testing + funnel basics)Shopify experience (collections, merchandising, basic UX, analytics, inventory)Good taste: premium visual judgment + brand-sensitive copy instinctsConfident with data: Shopify analytics, Meta reporting, GA4 basicsStructured, proactive, and calm in fast timelinesNice to HaveKlaviyo experience (flows + segmentation)Influencer/creator seeding experience (tracking + relationship management)Experience launching new brands (0?1)Italian language and Milan networkWhat We OfferA core role in a new premium luxury brand at launchDirect collaboration with the founder + creative control with high standardsFast growth opportunity + long-term potential as MIMIR scalesCompetitive compensation based on scope (retainer or salary)How to ApplyPlease include:CV + portfolio (or examples of past work)Links to brands/accounts you've managed (IG/ads examples if possible)A short note: how you'd approach 5–15 January to hit launch readinessAvailability and preferred contract type (freelance retainer / part-time / full-time)Apply via:#J-*****-Ljbffr