Brand Strategy

2 settimane fa

Milano, Italia Tcl Electronics Europe A tempo pieno

ABOUT US Our company: Founded in ****, TCL Electronics (HKSE *****), is a leading company for Consumer Electronics with ****** employees across 78 countries and is now ranked n°2 worldwide LCD TV supplier.TCL Electronics has developed specific expertise, promoting vertical integration, i.E. manufacturing of its LEDTVs from A to Z. We are official partner of the Italian National Football Team and global partner of the Olympics International Committee.TCL's slogan or signature, « The Creative Life », sets the tone.Our strengths:- Taste for challenge of all teams- High development ambitions- International outreach- Industrial vertical integration- European HQ based in France, just a stone's throw from Paris (Issy les Moulineaux)For more information, kindly visit our website.ABOUT THE ROLE: Brand and Communications Manager will develop and implement strategies to enhance brand awareness and loyalty, creating and managing content for various platforms, and oversees all internal and external communications.Key duties include developing and executing marketing campaigns, managing media relations, analyzing market trends, and ensuring brand consistency across all channels.RESPONSIBILITIES:- Strategy and planning: Develop and implement overarching marketing, brand, and communication strategies aligned with sales objectives covering both consumer and business channels.- Content creation: Create and manage content for websites, social media, press releases, newsletters, and other marketing materials.- Campaign management: Develop, manage, and execute integrated marketing and advertising campaigns across digital, social, and traditional channels.- Brand management: Oversee all aspects of the company's brand identity and ensure consistency across all communications channels.- Media relations: Build and maintain relationships with media contacts to secure positive media coverage and manage public relations activities.- Market analysis: Monitor market trends, consumer behavior, and the competitive landscape to inform strategy and tactics.- Internal communications: Manage internal communications to ensure employees are informed and aligned with company messaging.- Budget management: Define and manage budgets for social media, PR and communications activities according to each category business plan.- Stakeholder collaboration: Work with cross-functional teams, such as marketing, product, and sales, to ensure consistent messaging and achieve shared goals.QUALIFICATIONS: The ideal candidate must have:- +7 years experience in same role preferably in CE market including Business channelsREQUIRED SKILLS:- Strategic thinking- Strong written and verbal communication- Content creation and editing- Project management- Data analysis- Leadership- Crisis communicationPAY RANGE AND COMPENSATION PACKAGE: The offer is addressed to candidates in compliance with Legislative Decree ******** and Legislative Decrees ******** and ********.EQUAL OPPORTUNITY STATEMENT: We are committed to diversity and inclusivity.

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