Market Intelligence Manager

Join to apply for theMarket Intelligence Managerrole atLectraPOSITION SUMMARYThe key mission of the Market Intelligence Manager is to provide market, industry, competition and account intelligence supporting the EMEA management team.The analysis and data delivered ensure effective planning and execution, expediting the achievement of business goals.The role will require contact with customers and factories to conduct customer interviews and observe business processes.Duties And ResponsibilitiesMacro Economy IntelligenceSet up macro-economy indicators, monitor trends and provide monthly business-impact analysis.Track macro-economy news and analytical articles and share observations and analysis with management.Government Policy and Association ActivityFollow up on government policy and association activity to identify opportunities and provide suggestions and proposals.Market and Industry IntelligenceCollaborate with the corporate team to learn and share methodology and knowledge, analyze local market trends and demands, and align our Industry 4.0 offers to address these challenges.Understand new market areas and evaluate potential for growth.Monitor market and industry movements, activities, and analytical articles and share findings with management.Competitor IntelligenceCollaborate with the corporate team to learn and share knowledge of global competitors and supplement with local information.Collect, process, and analyze local competitor intelligence using the same format and methodology.Monitor key competitors' communications, wins, and movements; evaluate their capabilities, offerings, and financial circumstances, and provide in-depth analysis and attack proposals.Drive cross-functional departments to perform ongoing competitive analysis and benchmarking to identify key differentiators and strengthen the company's position.Business IntelligenceAnalyze the customer install base by product mix, industry, and business type to gain insights and provide direction for marketing campaign planning.Work closely with Data Marketing to assess database accuracy, recommend segmentation and targeting, and support strategic initiatives of the region.Support sales and marketing teams with regular and ad-hoc business analysis, improvement, and data requests.Update the Salesforce database for account qualification.Education and/Or ExperienceBachelor's degree or above in Marketing/Business, Economics, or Statistics preferred.Proficiency in market and data analysis (statistics, databases).Excellent written and spoken English skills.Excellent computer skills; proficient in advanced Microsoft Office (Excel, PowerPoint), Salesforce.At least 5 years of experience in marketing intelligence (or related areas such as market research, strategic analysis, consumer research, competitive intelligence, business intelligence, data analysis).Exposure to the EMEA market in past experience is a plus.Ability to work independently, self-motivated and proactive.Excellent project management skills (well organized, time management, decision-making ability).Excellent listening, verbal, and written communication skills.Excellent analytical and problem-solving skills.Ability to handle pressure in a challenging work environment.Good interpersonal and cross-functional skills; team player.TravelThe position is based in Milan.Approximately 30 % travel to customer sites and Lectra offices.Seniority Level: Mid-Senior levelEmployment Type: Full-timeJob Function: MarketingIndustries: Retail Apparel and Fashion, Automation Machinery Manufacturing, IT Services and IT Consulting#J-*****-Ljbffr