Expert Marketing Broadband

As aBroadband Marketing Expert , you'll be part ofPlenitude Societa Benefit .Specifically, yourTribe Multiutility Proposition & Digital Salesteam will define the marketing strategy, proposition, and go-to-market for the Fiber service.Main activitiesDevelopment of the Fiber strategy and offering through the definition of commercial propositions in terms of pricing and promotions, value proposition and differentiation leversDefinition of the go-to-market strategy and end-to-end management of commercial launchesDefinition of the value proposition in support materials, such as: sales discs and sales support materials, trade marketing, communication for BTL, ATL and digital channel activities, training courses, commercial conventionsContribute to the definition of the Fibra product evolution roadmap, identifying improvements, service extensions and customer experience enrichment initiativesMarket analysis and benchmarking of direct and indirect competitor offerings; market research and concept/proposition testingAnalysis of the economic sustainability of initiatives and preparation of business plans to support new projectsOmnichannel performance monitoring, commercial KPI analysis (activations, ARPU, churn, channel mix), coverage monitoring and definition of corrective actionsCross-functional coordination with Sales, Digital, Customer Operations, Brand & Communications, IT, and external partners.Required characteristicsMaster's degree in Marketing or Economics; other qualifications and fields of study may be considered based on significant experience in the roleAt least 3 years of work experience in marketing and go-to-market in the Telco, Energy or Utility sectorExperience working within organizations that adopt agile and design thinking approaches would be an advantage.Solid knowledge of the Telco/Broadband market, developed in consulting or corporate contexts, with advanced skills in structuring commercial offers, ARPU optimization/churn reduction, price elasticity analysis and competitive benchmarkingAbility to develop strategies for customer base activation and penetration, as well as a strong familiarity with marketing activities driven by territorial coverageAbility to manage complex projects, accompanying a product from conception to its launch into production and ability to analyze and understand the main KPIs for managing products and initiativesGood knowledge of the English languageAvailability for mobilityMilanOfficeWe promote flexible work arrangements, including smart working options to support a better work-life balance.We offer:Permanent employment contract; our national collective labor agreement and the Energy and Oil National Collective Bargaining AgreementCompensation commensurate with the person's experienceReward system and comprehensive program of benefits and welfare initiatives.Find out more:welfare linkA work environment where everyone can feel recognized and appreciated for their uniquenessThe most promising candidates will be contacted for the next phase.For information on theselection processand helpful tips, clickhere.Who We ArePlenitude Societa Benefit , a subsidiary of Eni, operates on the market with a distinctive business model that integrates renewable energy generation, energy sales, energy solutions, and a large network of electric vehicle charging points.It supplies energy to 10 million European retail customers, with the goal of reaching 11.5 million customers by ****.The company aims to achieve over 8 GW of installed renewable capacity by **** and over 15 GW by ****.In the electric mobility sector, it has a network of thousands of charging points that will be expanded both in Italy and Europe, with the goal of reaching 40,000 points by ****.Furthermore, it is a leader in Italy in distributed generation from small-scale photovoltaic plants.Plenitude is a Benefit Corporation (CNC) that integrates, within its Articles of Association, the objective of having a positive impact on people, communities, and the environment, and is part of Eni's broader commitment to creating value through the energy transition.Present in several countries around the world, Plenitude aims to achieve net zero Scope 1, 2, and 3 CO2 emissions by **** and, thanks to an integrated and diversified offering, to provide decarbonized energy to all customers.#LI-ECU #LI-PLU #LI-Hybrid#J-*****-Ljbffr