E-Commerce Commercial Performance
1 settimana fa
E-commerce Commercial Performance & Merchandising Manager Location: Milano, ITAbout EssilorLuxottica:We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses.We offer our stakeholders in over 150 countries access to high-quality vision care products such as the Essilor brand (Varilux, Crizal, Eyezen, Stellest, Transitions), iconic brands like Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear, Costa, and a network that provides consumers with best-in-class shopping experiences via Sunglass Hut, LensCrafters, Salmoiraghi & Viganò, GrandVision, and leading e-commerce platforms.Join our global community of over 190,000 dedicated employees worldwide in driving the transformation of the eyewear and eyecare industry.Your #FutureInSight with EssilorLuxotticaAre you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world?Join us in redefining the boundaries of what's possible.Your roleAs an E-commerce Business Insight Manager, you will play a key role in enabling data-driven decision making across the e-commerce organization.The role sits at the intersection of business analysis and performance-driven site merchandising, focusing on product performance, on-site optimisation, and commercial impact.You will translate data into actionable insights to improve conversion, revenue, and customer experience, working closely with e-commerce managers, Marketing, and Product teams.The role also includes an active contribution to budgeting and forecasting, supporting planning, forecasting, and topline reviews.You will conduct in-depth analyses of product performance—including bestsellers, discounted and promotional items—to assess their impact on key commercial KPIs.Working closely with D2C Merchandising, you will quantify the business impact of product-related initiatives such as assortment changes, promotional strategies, and product visibility rules.You will define, optimise, and monitor on-site sorting and ranking strategies using tools such as Algolia, managing the site merchandising and product roadmap, and designing and analysing tests and projects to maximise commercial impact.You will collaborate with the planning team to align merchandising strategies, product availability, stock levels, and promotional calendars, ensuring stock availability during key trading periods and promotional activities to maximise sell-through.You will thrive in an environment where you work with data and partners to answer "why" questions and drive measurable results in a fast-paced, international setting.Main responsibilities:Deliver daily and weekly reporting and performance analysis, producing actionable outputs for the e-commerce team and top management, using data from multiple sources and tools.Perform ad hoc analyses and data-driven deep dives on business topics, issues, and strategic questions to support the growth of the online business.Prepare and contribute to weekly and monthly business reviews, as well as budgeting and planning sessions with top management and the finance team.Support budgeting, forecasting, and topline planning, monitoring performance versus targets and identifying risks and opportunities.Partner with regional e-commerce managers to analyse KPIs across the full e-commerce funnel (traffic, UVs, CTR, CR, AOV, AUR, revenues, orders), identifying optimisation levers.Conduct product and merchandising performance analyses, focusing on bestsellers, discounted and promotional products, to maximise conversion, revenues, and margins.Collaborate closely with D2C Merchandising teams to define, measure, and evaluate the business impact of product-related actions on commercial KPIs.Define, optimise, and monitor on-site sorting and ranking strategies using tools such as Algolia to improve product discoverability and commercial performance.Manage the site merchandising and product roadmap, coordinating projects and A/B tests to maximise merchandising impact.Work cross-functionally with the planning team to ensure alignment between merchandising strategies, stock availability, promotional calendars, and key trading moments.Main requirements:MSc in Business Administration, Finance or similar fields.At least 5 years of experience in similar roles or in a Finance/Controlling team within complex organisations.Strong proficiency in data analysis tools, especially advanced MS Excel (Power BI knowledge is a plus).Proven ability to analyse large and complex datasets, identifying trends, customer behaviours, and commercial opportunities.Solid understanding of business dynamics and KPIs, and ability to align business strategy with operational execution.Ability to translate data into clear, actionable insights for non-technical stakeholders.Strong cross-functional collaboration skills, working effectively with product, marketing, IT, operations, and finance teams.Structured and analytical mindset, with strong problem-solving skills and attention to detail.Our Diversity, Equity and Inclusion commitmentWe are committed to creating an inclusive environment for all employees.We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation or any other characteristic that makes us unique.#J-*****-Ljbffr
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