Brand Management Senior Specialist
13 ore fa
Overview Stellantis is a leading global mobility player guided by a clear mission: to provide freedom of movement for all through distinctive, appealing, affordable and sustainable mobility solutions.Our Company's strength lies in the breadth of our iconic brand portfolio, the diversity and passion of our 300,000 people, and our deep roots in the communities in which we operate.We are looking for a Lancia Brand Managementt Senior Specialist;He/She is responsible for driving the strategic development, governance, and performance of the Brand across all markets.Acting as a key partner to Regional team and Central Marketing, this role ensures the consistent execution of the Global Marketing Strategy.Key Responsibilities and ActivitiesStrategic Marketing Action Plan (MAP) Lead: Define MAP strategic guidelines in alignment with the Global Marketing vision and long-term business objectives.Strategic Marketing Action Plan (MAP) Lead: Ensure effective alignment, adoption, and execution of MAP guidelines across all markets.Strategic Marketing Action Plan (MAP) Lead: Oversee and challenge the preparation of local MAPs, from strategic interpretation to final validation with the CEO.Global–Local Marketing GovernancePartner with Regional team to elevate brand performance at market level (volumes, market share, profitability, and quality).Ensure execution and localization of marketing and communication strategies in each country while maintaining brand consistence.Product Launch Lead & Cross-Functional OrchestrationLead the end-to-end governance of product launches, ensuring flawless execution across HQ, region, countries and other Stellantis functions.Chair the Global Launch Committee, aligning all contributors across Marketing, Product, Sales, and Operations.Manage cross-functional workstreams, status reporting, and leadership touchpoints.Act as a strategic problem-solver, removing roadblocks and ensuring timely delivery of launch milestones.Marketing & Business PerformanceDefine customer segmentation and profiling to support marketing decisions.Lead competitive intelligence and market analysis to identify opportunities and priorities.Monitor and challenge sales funnel performance, identifying actions to improve conversion and effectiveness.Behavioural SkillsStrong leadership with the ability to influence cross-functional teams.Proven ability to foster collaboration and drive alignment across diverse stakeholders.Adaptability, resilience, and problem-solving mindset in a dynamic and complex environments.Culturally open, globally minded, and inclusive approach.Technical SkillsFluency in English; additional languages are a plus.Significant experience in Marketing and/or Commercial roles within international environments.Strong analytical capabilities, strategic thinking and a results-driven approachDiversity, Equity & InclusionAt Stellantis, we assess candidates based on qualifications, merit and business needs.We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability.Diverse teams, will allow us to better meet the evolving needs of our customers and care for our future.#J-*****-Ljbffr
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