Product Marketing Specialist

2 settimane fa

Lazio, Italia Dedalus A tempo pieno

What you'll achieveAs the Product Marketing Specialist, you will become part of the Global Marketing and Communication Department, focusing on the creation and orchestration of creative, high impact content that powers product launches and strategic repositioning across global and regional markets.You will :Lead the end-to-end development of launch content : blogs, brochures, flyers, one pagers-, sales sheets, landing pages, videos, infographics, animations, webinars, and email nurturesBuild messaging frameworks and value narratives that clearly articulate differentiation, outcomes, and proof points; adapt to audiences (clinicians, IT, decision-makers) and channels (web, social, sales enablement)Transform technical inputs from Product Managers into customer centric- stories and editorially polished content ready for digital distribution and sales usePlan and execute integrated digital campaigns (web, social, email, webinars) supporting launches and repositioning; set objectives, target segments, content calendars, and KPIs in partnership with Global CommunicationMaintain editorial calendars and repurpose hero content into multiformat derivatives (e.g., blog, social cutdowns, sales one pager, webinar-highlight reel)Deliver sales ready- creative toolkits (pitch decks, talk tracks, objection handling, competitive snapshots, demo narratives) and keep them currentPartner with regional teams to localize content and ensure strategy compliance and relevance to local market dynamicsUse market / competitor insights to shape creative angles and editorial priorities; feed learnings back into the positioning and GTM frameworkPropose creative experiments (A / B tests on headlines, formats, CTAs) to improve engagement and conversionHere's what you'll need to succeed :University degree in Communications, Marketing or related field3+ years in Content Marketing within a global, matrixed environment (Healthcare IT and Life Sciences preferred)Portfolio of creative work : blogs, brochures, flyers, website content, videos, social and digital campaigns demonstrating measurable impactExpert storytelling and editorial skills; ability to turn complex product detail into clear, engaging narrativesStrong design sensibility and experience collaborating with creative design teams; fluency with brand systems and templatesExcellent project management, stakeholder engagement, and localization skills; comfortable operating across functions and culturesFluency in EnglishApplication closing date : 27th January ****Life Flows Through Our SoftwareJ-*****-Ljbffr#J-*****-Ljbffr

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