Marketing & Product Specialist
8 ore fa
PRIMARY FUNCTIONSThe role of the Off Road Portfolio & Product Management Specialist inside FPT organization is to support at 360° the Head of Off Road Portfolio & Product Management (P&PM), where the main goal of the P&PM is to be the 'Voice of the Customer' throughout the organization with the objective of optimizing the company's development capabilities of Powertrain solutions and new businesses.KEY ACCOUNTABILITY- Work in coordination with P&PM Manager to develop the specific segment market know-how to define product go-to-market strategy:- Continuously monitor market needs and requirements (e.G organizing specific customer workshops with OEM and final customers), taking into account future technology / developments, competitor products/services and the changing requirements of regulatory norms.- Defining product drivers for Powertrain applications on a world-wide basis- Analyzing market trends in your business segment and competitors' moves in terms of new product launches and technical roadmaps- Assess FPT Powertrain product competitiveness and perform gap analysis- Scout for new market/business/customer opportunities- Ensure adequate Price positioning through value analysis- Support the preparation of company's program approvals through competitive assessment analysis- Collaborate to produce Product roadmaps and target settings for mid-long term development.- Collaborate to define Product Communication guidelines and support brand and training activities- Collaborating to FPT's exhibitions preparation and attendance- Supporting FPT's and Customers product launches, press-events and communication strategies- Organizing training sessions for FPT's Sales teams customers/dealers- Support the development of marketing and sales tools and the release of commercial documentation- Support Regions for local activities and acquire a world-wide knowledge of Powertrain marketREQUIRED SKILLS & BACKGROUND- Master degree (Management/Mechanical/Electronic engineering is preferable)- 4-5 years of working experience, Minimum 1-2 years of experience in similar roles, in automotive/capital goods industry (experience in Powertrain / driveline is preferable)- Market-oriented approach with good problem solving skills- Ability to create product marketing plans- Ability to think >5 years ahead, butwith foot on the ground and with a pragmatic and customer driven approach- Ability to explain specifically how changes in competitors, clients, regulations and market segments affect own business- Ability to scout new business opportunities that enable business development targets to be achieved/exceeded- Analytical approach and capability to translate market data and deviations into future trends and segmentations- Ability to form clear and independent idea of customer needs and requirements through studying data and discussions with customers; Ability to know the customer's business from own perspective.- Ability to work and to collaborate by objectives in a cross-functional teams, with strong communication attitudes and relationship skills- Excellent knowledge of English in speaking and writing- MS Office and common ICT tools
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