Seo Manager

2 settimane fa


Milano, Italia Prada A tempo pieno

Founded in **** in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation.The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Church's and Car Shoe brands, and has employees of over 100 nationalities.Job PurposeWe are looking for an experienced and technically skilled SEO Manager to lead the global SEO strategy for all Prada Group websites, including , , church-, , andThe role combines strategic leadership with hands-on execution in a complex, multilingual e-commerce environment.The ideal candidate is proficient across all SEO pillars—Technical, Content, Off-site, and Local—and capable of driving performance across 30+ markets.A strong technical foundation, autonomy, and experience in Agile workflows are essential.ResponsibilitiesOwn and execute the global SEO strategy across all Prada Group websites and 30+ marketsAnalyze search trends and algorithm behavior across global platforms (e.g., Google, Baidu, Naver, Yahoo Japan, Bing, Yandex)Conduct technical SEO audits and deliver monthly/quarterly KPI reports with actionable insightsCollaborate with internal teams (Content, UX/UI, IT, E-commerce, Merchandising) to embed SEO best practicesLead keyword research, competitive analysis, and multilingual content strategies across all regionsPartner with internal and agency teams to develop SEO-driven editorial contentScope and oversee implementation of SEO technical developments with IT and Agile teams, ensuring QA in staging and live environmentsManage internal site search optimization using behavioral data and semantic logicMaintain the SEO roadmap and manage tasks using Jira and ConfluenceDrive local SEO efforts, including NAP consistency, issue resolution, and new listing launchesAlign SEO efforts with Paid Performance to drive synergies and shared KPIsStay current on SEO trends, search engine updates, and AI-powered search platforms (e.g., ChatGPT, Gemini, Perplexity)Develop strategies for visibility in emerging generative AI search experiencesKnowledge & Skills8+ years of experience in eCommerce, ideally in fashion/luxuryProven success managing multilingual SEO in international marketsDeep technical SEO expertise: HTML, JS, SPA, AEM, performance optimizationExperience with Agile and digital transformation projects (Jira, Confluence)Strong leadership and project management skills, including distributed teamsProficient with analytics/reporting tools (Adobe Analytics, Qlik, Looker Studio)Skilled in SEO platforms: GSC, GA, SEMrush, Ahrefs, Screaming Frog, Algolia, Yext, etc.Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence.The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics.We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.


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