Start-Up Studio Brand Manager

1 settimana fa

Lazio, Italia Inspired Education Group A tempo pieno

Job Overview The ideal candidate will be responsible for the strategic and operational management of beauty brands developed within the Chromavis Start-Up Studio, ensuring strong brand identity, clear positioning, and consistent performance across all consumer touchpoints.She/He will manage brands end-to-end, from concept definition to market execution, translating brand strategy into actionable plans and coordinating cross-functional activities to ensure coherence, relevance, and commercial impact.Reporting to the Head of Marketing Start-Up Studio, they will be accountable for the following.ResponsibilitiesOwn and manage the overall brand management for assigned Start-Up Studio brands, ensuring clear positioning, consistency, and long-term brand equity.Translate brand strategy into actionable plans across product, communication, content, and go-to-market initiatives.Lead brand development activities, including brand identity, tone of voice, storytelling, and visual coherence across all channels.Collaborate closely with Start-up Studio teams to ensure brand alignment at every stage of development.Oversee product launches, coordinating timelines, assets, messaging, and market readiness.Develop and manage brand plans, including annual roadmaps, launch calendars, and key initiatives.Analyze market trends, consumer insights, competitive landscape, and brand performance to identify growth opportunities and areas for optimization.Ensure all brand communications are consumer-centric, consistent, and aligned with the target audience and channel strategy.Support Start-up studio activities with clear brand guidelines, product narratives, and brand-driven selling tools.Monitor brand KPIs, including awareness, positioning, portfolio coherence, and commercial performance, proposing corrective actions when needed.Manage external partners and agencies when required, ensuring quality, timing, and brand coherence.Skills RequiredBachelor's Degree in Marketing, Communication, Business, or a related field.Minimum 5 years of experience in a Brand Manager role, with strong B2C exposure.Mandatory experience in the cosmetics industry, with a solid understanding of beauty products, categories, and consumer behavior.Proven ability to manage brands from strategy to execution.Strong understanding of brand positioning, portfolio architecture, and go-to-market dynamics.Excellent project management skills, with the ability to handle multiple brands and priorities simultaneously.Strong analytical mindset, capable of translating data and insights into clear brand actions.Excellent communication and stakeholder management skills.Fluent English is mandatory; additional languages are considered a plus.High level of autonomy, accountability, and ownership.Attention to detail, strategic thinking, and the ability to operate effectively in a fast-paced, entrepreneurial environment.Additional NotesPlease send your CV in English.Seniority LevelMid-Senior levelEmployment TypeFull-timeJob FunctionMarketing and Product ManagementIndustriesPersonal Care Product Manufacturing#J-*****-Ljbffr

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