Brand Pr

Brand PR & Experiential Marketing AnalystAbout BarillaAt Barilla, we believe that every great journey begins with passion and a bold vision.From our humble beginnings in **** in a small shop in Parma, Italy, we've blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world's top food company by reputation.With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.Are you ready to add your unique flavor to our journey?Job PurposeThe Brand PR & Experiential Marketing Analyst supports Barilla's business priorities by driving brand storytelling in earned media and delivering on key experiential touchpoints with media, creators, and consumers.This role builds relevancy for the brand and ensures consistent and premium brand experiences.This is a hybrid role based out of Northbrook, IL.Key AccountabilitiesEarned MediaSupport day-to-day strategic, integrated consumer PR programming across Bakery, Pasta and Condiments that generates key narratives, creating an always-on approach to communication and coverageSteward cross functional integration with a variety of disciplines such as Brand, Media, Digital, R+D, and Shopper Marketing to ensure strategic linkage across a variety of communications initiatives, finding potential synergies and opportunities for integration and amplificationSupport influencer marketing as necessary, coordinating with PR agency and internal team to ensure flawless execution and an exceptional influencer experienceIdentify critical press relationships across targeted business, trade, local and consumer publicationsStoryline for unique pitch angles and agile opportunities to build credibility and relevance for the brandManage PR agency for expanded support across proactive storytellingStay informed on overarching business, culinary & R+D and marketing initiatives and advise on key opportunities for the organization that will create compelling storytellingWork across the marketing team and cross-functionally to ensure all internal and external messaging are brand appropriate and mitigate any risk of negative coverageDevelop KPIs, establish and track results driving accountable growth in exposureExperiential MarketingLead priority experiential moments for the brand including Natural Products Expo West and key Formula 1 races delivering best in class brand experiencesSupport media and influencer focused events and in-person experiencesResponsible for all facets of event planning from partner / vendor procurement to SOW development to design/look/feel, catering needs and onsite executionManage agency partners throughout planning and execution – including training brand ambassadors when neededWork closely with internal culinary team on recipe development/testing and key catering needsWork with legal and procurement on all contracting needsDevelop KPIs and report on results and learningsMust have strong project and time management skills given the need to support multiple projects at a timeOnsite staffing for key events requiredOther duties as assignedDesired Skills and BackgroundBachelor's degree in Marketing, Public Relations, Communication, or related field2+ years of experience leading large-scale events (serving 25,000+) to mid-scale events (serving 5,********,000) and small-scale events