Global Digital Marketing Leader
17 ore fa
We are seeking a Digital Marketing Leader to own and drive the digital marketing strategy for Coins.ph and Coins.xyz's payments and crypto businesses.This role will lead end-to-end digital growth initiatives, with a strong focus on paid advertising campaigns and performance marketing.The ideal candidate will be both a strategic thinker and a hands-on executor, capable of managing budgets, teams, and cross-functional campaigns to deliver measurable growth.Key ResponsibilitiesStrategy & LeadershipDevelop and execute an integrated digital marketing strategy across paid, owned, and earned channels to drive user acquisition, engagement, and retention.Manage digital marketing budgets, ensuring optimal allocation for maximum ROI.Paid Ads ManagementOwn performance marketing and paid ad campaigns across Google, Facebook, TikTok, programmatic, and other major ad platforms.Design and implement bidding strategies, targeting plans, and creative testing to maximize ROAS.Identify and test emerging ad platforms and formats to uncover new growth opportunities.Monitor paid campaign performance daily, optimizing based on data insights and market trends.Campaign ExecutionPlan and execute large-scale acquisition campaigns for payments, crypto, and B2B products.Oversee SEO/SEM initiatives to drive organic growth alongside paid ads.Partner with creative teams to deliver compelling ad creatives and conversion-focused messaging.Data & OptimizationTrack and analyze campaign performance, conducting A/B tests to optimize results.Collaborate with Data & Analytics to generate actionable insights and refine targeting strategies.Monitor KPIs including CAC, ROAS, LTV, CTR, and conversion rates.Team & CollaborationLead and mentor the digital marketing team, fostering a data-driven, high-performance culture.Collaborate with Product, Sales, BD, and Regional Marketing teams to align campaigns with product launches, promotions, and market expansion.Ensure all paid ads comply with relevant advertising regulations and brand guidelines.QualificationsBachelor's degree in Marketing, Business, Communications, or related field (MBA is a plus).7+ years of experience in digital marketing, with at least 3 years in a leadership role.Proven track record in managing high-budget, multi-channel paid ad campaigns in fintech, payments, or crypto.Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Mixpanel, Appsflyer).Expertise in paid ad platforms, bidding strategies, and attribution models.Excellent leadership, communication, and cross-functional collaboration skills.Creative problem solver with a growth mindset and ability to thrive in a fast-paced environment.KPIsPaid ad-driven new user acquisition volume and cost efficiency.ROAS and campaign ROI.Conversion rate improvements across paid channels.New user growth in reach, impressions, and market share through paid advertising.#J-*****-Ljbffr
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Global Digital Marketing Leader
2 giorni fa
Egna, Italia Coins.Ph A tempo pienoWe are seeking a Digital Marketing Leader to own and drive the digital marketing strategy for Coins.ph and Coins.xyz's payments and crypto businesses. This role will lead end-to-end digital growth initiatives, with a strong focus on paid advertising campaigns and performance marketing. The ideal candidate will be both a strategic thinker and a hands-on...
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Global Digital Marketing Leader
3 giorni fa
Egna, Italia Coins.Ph A tempo pienoWe are seeking aDigital Marketing Leaderto own and drive the digital marketing strategy for Coins.ph and Coins.xyz's payments and crypto businesses.This role will lead end-to-end digital growth initiatives, with a strong focus onpaid advertising campaignsand performance marketing.The ideal candidate will be both a strategic thinker and a hands-on executor,...
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Global Growth Lead: Digital Marketing
4 giorni fa
Egna, Italia Coins.Ph A tempo pienoA leading fintech company is seeking a Digital Marketing Leader to drive its digital marketing strategy.This role focuses on paid advertising campaigns and growth initiatives.The ideal candidate will have over 7 years of experience in digital marketing, strong analytical skills, and proven success in managing high-budget campaigns.They will lead a team and...
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Digital Marketing Specialist
6 giorni fa
Egna, Italia Telemutuo.It A tempo pienoDIGITAL MARKETING SPECIALISTCagliari – Tiscali Campus | Full timeSe vivi di dati, strategia e creatività, conosci il mercato internet B2C e sai unire visione ed execution, potresti essere la persona che stiamo cercando.La ricerca è effettuata per Telemutuo.it, prima piattaforma italiana di finanziamenti online (attiva dal ****!) e parte di FcGroup...
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Digital Marketing Specialist
6 giorni fa
Egna, Italia Telemutuo.It A tempo pienoDIGITAL MARKETING SPECIALISTCagliari – Tiscali Campus | Full timeSe vivi di dati, strategia e creatività, conosci il mercato internet B2C e sai unire visione ed execution, potresti essere la persona che stiamo cercando.La ricerca è effettuata per Telemutuo.it , prima piattaforma italiana di finanziamenti online (attiva dal ****!) e parte di FcGroup...
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Digital Marketing Specialist
2 settimane fa
Egna, Italia Telemutuo.It A tempo pienoDIGITAL MARKETING SPECIALISTCagliari – Tiscali Campus | Full timeSe vivi di dati, strategia e creatività, conosci il mercato internet B2 C e sai unire visione ed execution, potresti essere la persona che stiamo cercando.La ricerca è effettuata per Telemutuo.it, prima piattaforma italiana di finanziamenti online (attiva dal ****!) e parte di Fc Group...
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Digital Marketing Specialist
4 giorni fa
Egna, Italia Telemutuo.It A tempo pienoDIGITAL MARKETING SPECIALISTCagliari – Tiscali Campus | Full timeSe vivi di dati, strategia e creatività, conosci il mercato internet B2C e sai unire visione ed execution, potresti essere la persona che stiamo cercando.La ricerca è effettuata per Telemutuo.It, prima piattaforma italiana di finanziamenti online (attiva dal ****!) e parte di FcGroup...
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Digital Marketing Specialist
17 ore fa
Egna, Italia Telemutuo.It A tempo pienoDIGITAL MARKETING SPECIALIST Cagliari – Tiscali Campus | Full time Se vivi di dati, strategia e creatività, conosci il mercato internet B2C e sai unire visione ed execution, potresti essere la persona che stiamo cercando. La ricerca è effettuata per Telemutuo.it , prima piattaforma italiana di finanziamenti online (attiva dal ****!) e parte di FcGroup...
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Digital Marketing Specialist
1 settimana fa
Egna, Italia Telemutuo.It A tempo pienoDIGITAL MARKETING SPECIALISTCagliari – Tiscali Campus | Full timeSe vivi di dati, strategia e creatività, conosci il mercato internet B2C e sai unire visione ed execution, potresti essere la persona che stiamo cercando.La ricerca è effettuata perTelemutuo.it, prima piattaforma italiana di finanziamenti online (attiva dal ****!) e parte diFcGroup Holding...
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Digital Marketing Specialist
6 giorni fa
Egna, Italia Telemutuo.It A tempo pienoDIGITAL MARKETING SPECIALISTCagliari – Tiscali Campus|Full timeSe vivi di dati, strategia e creatività, conosci il mercato internet B2C e sai unire visione ed execution, potresti essere la persona che stiamo cercando.La ricerca è effettuata perTelemutuo.it, prima piattaforma italiana di finanziamenti online (attiva dal ****!) e parte diFcGroup Holding...
