Senior Brand Manager
2 settimane fa
Company DescriptionAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn, Tik Tok.Job DescriptionScopeLead and define the Brand Strategy, coordinating the Marketing Team, according to global and local processes and procedures.Main ResponsibilitiesBusiness & Financial Acumen- Support the Business Unit Manager in Brand Financial processes:- Budget allocation and monitoring- Monthly performance analysis- Brand S&O preparation- 1-year Financial Plan & Long-Range Plan.Analysis to Insights- Responsible for: Market & Brand Analysis and Market Research- Trends monitoring and Market/Competitive/Customers actionable insights collection.Customer Strategy- Lead the development of the Brand & Functional Plan, coordinating the inputs of all Brand/In-Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit Manager.Marketing Mix Optimization- Ensure & coordinate the implementation of all activities related to the Functional Plan- Provide an innovative and patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives.Effective Engagement- Responsible for the Customer engagement digital evolution and the delivery of Advanced Customer Experiences- Coordinate the execution of the In-Field team excellence main processes and ensure the understanding of their purpose from the Infield team.Internal & External Stakeholder Alignment- Leverage on strong relationships with international and local internal stakeholders- Demonstrate comprehensive understanding of the external stakeholders' needs and behaviors through effective presence on the field and robust connection with In-Field Team.QualificationsSkills and Experience:- Degree level education (or equivalent), preferably Life Sciences or Economics- Minimum 5 years of relevant experience with proven track record of success within Biotech/Pharma- People management experience- Strategic Thinking mindset- Leadership; Coaching- Solid working knowledge of healthcare environment- Project Management skills- Local and international mobility- English language proficiency verbally and in writingPreferred- Infield Experience- Knowledge within specialized therapeutic area (Immunology, Rheumatology)- Product launch management supportAdditional InformationMain Stakeholders- External: Patients, Health Care Professionals, Key Opinion Leaders, agencies (MR, PR, digital)- Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management TeamAbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.US & Puerto Rico only - to learn more, visitUS & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:#J-*****-Ljbffr
-
Senior Brand Manager – Italian Aperitifs
6 giorni fa
Lazio, Italia Altro A tempo pienoA global beverage company is looking for a Senior Brand Manager to lead the Davide Campari Milano brand in Italy.This role requires expertise in developing marketing strategies and a background of at least 5 years in brand management.The candidate should have strong analytical skills and experience in budget management.The position is a full-time opportunity...
-
Senior Chc Brand Manager
2 settimane fa
Lazio, Italia Altro A tempo pienoUn'agenzia di reclutamento cerca un Senior Brand Manager a Milano per guidare le strategie di marketing nel settore Consumer Healthcare.Il candidato ideale ha una laurea in Marketing o Economia e almeno 5 anni di esperienza in Brand Management.Le responsabilità includono la gestione di campagne multicanale e coordinazione di agenzie esterne.Si richiede...
-
Senior Brand Manager
2 settimane fa
Lazio, Italia Altro A tempo pienoUn'azienda di cosmetici leader a Osio Sotto (Bergamo) cerca un Senior Brand Manager per gestire strategicamente il brand YELLOW PROFESSIONAL.Il candidato ideale avrà un Master in materie Economiche e 6-8 anni di esperienza in marketing, con ottime capacità in inglese e spagnolo.Questo ruolo richiede anche abilità relazionali e creatività per definire e...
-
Senior Brand Manager Campari
6 giorni fa
Lazio, Italia Altro A tempo pienoSenior Brand Manager – Campari Campari Group is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets worldwide.Headquartered in Milan, the Group owns 25 plants worldwide and operates its own distribution network in 26 countries, employing...
-
Senior Sales Manager: Creator
8 ore fa
Lazio, Italia Wehunt A tempo pienoUn'agenzia di marketing innovativa è alla ricerca di una figura professionale come Senior Sales Manager per sviluppare e gestire portafogli clienti nel settore del digital advertising e influencer marketing.Con 5-7 anni di esperienza richiesta, il candidato ideale avrà solide capacità di relazione e negoziazione, oltre a un buon network di contatti nel...
-
Senior Marketing Manager
6 giorni fa
Lazio, Italia Randstad Professional Italia A tempo pienoUna società di selezione professionale cerca un Senior Marketing Manager per un importante hotel a Roma.La figura sarà responsabile dello sviluppo e della supervisione delle strategie di marketing e branding.È richiesta un'esperienza di almeno 5 anni in marketing, competenze in brand management e comunicazione integrata.La posizione offre l'opportunità...
-
Senior Haematology/Oncology Brand Lead – Italy
1 settimana fa
Lazio, Italia Enilive A tempo pienoA global biopharma company is seeking a Senior Brand Manager to lead the haematology/oncology brand strategy in Italy.The ideal candidate will have extensive experience in pharmaceutical marketing, particularly in specialty areas, to develop and execute commercial plans and foster cross-functional collaboration.Strong leadership and problem-solving skills...
-
Sr. Brand Manager Chc
1 settimana fa
Lazio, Italia Michael Page International A tempo pienoCategoria: Healthcare / PharmaceuticalLuogo di lavoro: Milano e provinciaSiamo alla ricerca di un/a Senior Brand Manager che avrà la responsabilità di guidare le strategie di marketing della linea Consumer Healthcare.Guidare la strategia di brand per il portfolio CHC, definendo posizionamento e obiettivi.Ideare e implementare campagne multicanale, con...
-
Senior Brand Manager
2 settimane fa
Lazio, Italia Hispanic Alliance For Career Enhancement A tempo pienoCompany Description AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and...
-
Senior Haematology/Oncology Brand Lead
6 giorni fa
Lazio, Italia Altro A tempo pienoA global biopharma leader seeks a Senior Brand Manager in Italy to develop and execute marketing strategies for haematology/oncology products.This role requires a visionary leader who excels in collaboration and has expertise in pharmaceutical marketing.Key responsibilities include managing product plans, building relationships with healthcare professionals,...
