Crm Operations Specialist

Context:We are seeking a detail-oriented CRM Operations Specialist to own and optimize our lead management infrastructure within HubSpot. Reporting to the CRM Admin, you will ensure our marketing and sales teams have the clean data, accurate tracking, and efficient automations they need to maximize pipeline conversion. Working closely with our Growth Marketing team, you will focus on improving productivity through automation optimization, data accuracy, and robust tracking methods.Key Responsibilities:Lead Lifecycle & Journey AutomationDesign and maintain automated workflows including MQL scoring, lead routing, and nurture sequences in collaboration with Growth MarketingContinuously optimize automation efficiency to improve team productivity and reduce manual processesBuild and refine lead scoring models to accurately identify sales-ready prospectsEnsure seamless handover processes from marketing to sales teamsData Management & Segmentation OpsMaintain lead database hygiene through regular audits, deduplication, and data enrichmentImplement and optimize tracking methods to ensure accurate attribution and behavior dataCreate and manage audience segments to support Growth Marketing's demand generation campaignsEnsure CRM records accurately reflect lead status, source attribution, and engagement historyReporting & Sales CollaborationGenerate pipeline conversion reports and analyze lead velocity metricsPartner with Sales to align on SQL handoff criteria and optimize feedback loopsIdentify bottlenecks in the lead-to-opportunity process and recommend improvementsProvide actionable insights to improve MQL-to-SQL conversion ratesKey skills and requirements:Education: Bachelor's degree or higher in Marketing, Business, or related fieldExperience: Minimum 3 years in CRM management or marketing operations, with proven track record of improving pipeline conversion metricsHubSpot expertise: Proven experience with HubSpot CRM, including workflows, lead scoring, lists, and reportingLead lifecycle ownership: Experience managing end-to-end lead lifecycle from acquisition through sales handoverB2B software experience: Background in B2B SaaS or software companies with understanding of complex sales cyclesAnalytical mindset: Strong data analysis skills with ability to translate metrics into actionable recommendationsAttention to detail: Meticulous approach to data quality and process documentationGDPR & data privacy: Understanding of EU data privacy regulations, consent management, and data retention best practicesCollaboration: Proven ability to work cross-functionally with Sales and Marketing teamsProfessional working proficiency in Italian languageProficient in English, both in written and verbal communicationNice to have:HubSpot certifications (Marketing Software, CRM, or Revenue Operations)Experience with marketing automation integrations (Salesforce, LinkedIn, etc.)Knowledge of ABM (Account-Based Marketing) strategiesFamiliarity with PLM, regulatory compliance, or Food & Beverage/Chemicals/Cosmetics industriesWhat can you expect from us?Opportunity to shape lead operations at a growing global SaaS companySpace and encouragement to suggest ideas and solutionsInternational and multicultural environmentInteresting internal growthSoft skill trainingInternal Academy which is enriched day by dayUnlimited LinkedIn Learning accountAmazing events from our Happiness CommitteeIf you recognize yourself in this offer, don't hesitate any longer and send us your applicationHow to applyApplications may be submitted via LinkedIn (please include your CV).A competitive market salary will be offered to the successful candidate.About Trace OneTrace One is a premier SaaS provider of Product Lifecycle Management (PLM) and compliance solutions, specializing in the food & beverage, cosmetics, personal care, and chemical industries. With over 30 years of expertise, we empower more than 9,000 brand owners worldwide to innovate, collaborate, and bring products to market faster while ensuring the highest standards of quality, compliance, and sustainability. Trusted by industry leaders, Trace One combines cutting-edge technology with unmatched expertise to help businesses navigate complexity, accelerate growth, and shape a sustainable future.For more information, visitOr follow us on LinkedIn:and YouTube:The Trace One group is an equal opportunities employer.