Market Insights And Enablement Manager

6 giorni fa


Lazio, Italia Equans France A tempo pieno

Job Description Market Insights and Enablement Manager Icomera is a leading global innovator in connectivity solutions within the transportation sector.We are at the forefront of transforming public transport, making it smarter, safer, greener, and more connected than ever before.At Icomera you work with products used by many users around the world, including passengers on some of the world's largest train and bus operators.Are you passionate about turning customer insight and market intelligence into high-impact sales tools and go-to-market strategies?Join us in this global role that bridges marketing and sales.Job type: Full-timeWorkplace conditions: HybridLocation: Rome, Frankfurt, Gothenburg or ParisAbout the RoleAs the Market Insights and Enablement Manager, you will play a key role in aligning marketing and sales to drive data-informed strategies, compelling messaging, and high-quality customer engagement.Reporting to the Chief Marketing Officer, you'll own the processes that capture, interpret, and deliver market and customer intelligence, and turn these insights into impactful sales content and enablement tools.This global role is embedded in the EMEA Sales region and works cross-functionally with local and regional sales teams.Key responsibilitiesMarket & Customer InsightStrengthen and manage the flow of market insights (trends, competitors, customer data) into the businessDeliver regular and ad hoc briefing packs for client-facing teams with tailored local insightsBuild and manage a living, searchable, and version-controlled repository for insightsLead Voice-of-Customer programmes including surveys and interviewsWork closely with Sales teams to align insights with actionable strategiesProduct Marketing & Sales EnablementOwn the messaging framework and manage our content library (e.g., pitch decks, ROI tools, RFP boilerplates)Ensure alignment between marketing materials and local market needsCreate and maintain customer reference stories showcasing successful use casesContinuously improve the quality and relevance of bid and sales materialsChampion brand consistency across all sales-facing content, in collaboration with the Digital Marketing ManagerEvent ManagementFacilitate opportunities to???? Connect with clients and partners by coordinating Icomera's participation in industry and company events, tailoring activities to local market needs and driving lead generation.Manage event execution end-to-end, including target outreach, booth logistics, speaker coordination, demos, and follow-up actions that showcase Icomera as choi trusted advisor.RequirementsProven experience in product marketing, sales enablement, market research, or a similar roleStrong analytical skills and experience interpreting market/customer dataConfident working across departments and with stakeholders in different regionsFamiliarity with modern sales enablement tools and content development best practicesFluent in English, spoken and written.Proficiency in other languages is a plus.Who You AreYou're a strategic thinker and a skilled communicator who thrives in cross-functional, international settings.You combine analytical rigor with creative storytelling, and you enjoy building content and tools that help sales teams succeed.You are proactive, structured, and comfortable working independently on complex initiatives, always with a clear focus on client value and commercial impact.Our OfferThis position can be based in Gothenburg, Frankfurt, Paris, or Rome.In addition to a competitive salary, we offer a comprehensive benefits package, with specific benefits varying by location in line with local regulations and practices (e.g., vacation days, public holidays, and other entitlements)Ready to be part of something exciting and make a real difference in the connected future of transport?We'd love to hear from youMore about the positionWe will be reviewing applicants ongoing.Icomera welcomes candidates from all backgrounds, and we value a diverse and inclusive work environment.About IcomeraIcomera is the world's leading provider of integrated connectivity solutions for trains, trams, buses, and coaches, serving millions of passengers and tens of thousands of vehicles on a daily basis.The IcoCrew now consist of 300+ employees globally.Icomera is? headquartered in Gothenburg, Sweden, with main offices in the United States, Canada, the United Kingdom, Germany, France, Ireland, and Italy.Icomera's vision for green mobility within the public transport industry perfectly complements the wider mission of our parent company, Married a broad.... (continuous content as originally provided)Visit for suivante information.#J-*****-Ljbffr



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