Marketing Director

Grivel, founded in 1818 at the foot of Mont Blanc, is a world leader in manufacturing technical mountain and climbing equipment. Rooted in a rich heritage and driven by innovation, Grivel is headquartered in the Aosta Valley with a strong global presence and representation. The company has ambitious growth plans and is expanding its organization.
Role Description
The Marketing Director will lead Grivel's global marketing strategy and execution across all channels and regions. Reporting directly to the CEO and working in close partnership with the Brand & Creative Director, this role will ensure that Grivel's marketing activities drive both commercial performance and long-term brand equity. The ideal candidate combines strategic marketing leadership with strong operational execution and a deep understanding of premium outdoor or performance consumer brands. This position requires someone capable of balancing analytical, commercial, and consumer-driven marketing with authentic storytelling rooted in mountain culture.
Responsibilities Define and execute Grivel's global marketing strategy aligned with business and brand objectives
Develop annual marketing plans, budgets, KPIs, and performance metrics
Drive brand awareness, consumer engagement, and commercial growth across international markets Go-to-Market & Product Marketing Lead global go-to-market strategies for new product launches and seasonal campaigns
Collaborate closely with product, sales, ecommerce and creative teams to ensure alignment across all touchpoints
Build compelling product positioning and consumer communication strategies Campaigns & Communications Lead integrated marketing campaigns across digital, retail, PR, events, partnerships, and social channels
Manage media planning, agency relationships, PR partners, and campaign reporting
Partner cross-functionally to align campaigns with commercial objectives Brand Activation & Community Strengthen Grivel's presence within the climbing, mountaineering, and outdoor communities
Oversee athlete, ambassador, partnership, event and trade marketing programs
Support trade shows, retail activations, and experiential initiatives globally Collaboration with Brand & Creative Director Partner closely with the Brand & Creative Director to ensure consistency between brand vision, creative execution, and commercial objectives
Translate brand storytelling into effective global marketing campaigns
Ensure all communications reflect Grivel's heritage, authenticity, and technical excellence
Build and lead a high-performing marketing organization
Manage internal teams, agencies, and external partners across regions
Foster a collaborative, agile, and performance-oriented culture Skills & Qualifications 7+ years of progressive marketing leadership experience in premium outdoor or performance consumer brands
Proven experience leading integrated global marketing campaigns as well as developing and managing global marketing budgets.
Strong understanding of brand equity and premium positioning.
Strong expertise in digital marketing, brand strategy, and international go-to-market execution.
Excellent leadership, communication, and cross-functional collaboration skills.
Excellent written and spoken English (proficiency in Italian and/or French is advantageous); ability to interact and present effectively with all levels of management.
Ability to work in global and multicultural environments.

Location

The ideal candidate would be based in Milano, Italy. Contract, starting date and compensation Employment type: full-time
Starting Date: ASAP
Compensation range: EUR 70 K-100 K gross per year, but will be finalised based on the successful candidate's skills, qualifications, and experience, and discussed during the recruitment process.
This search is open to candidates of all genders (D. Lgs. 198/2006).