Senior Trade Marketing Manager

Overview

In this Senior Trade Marketing Manager role, you define and execute the trade marketing strategy across key channels for the pet health portfolio, driving activation, visibility, and growth. You will link Marketing, Sales and external partners to translate brand plans into customer-facing initiatives that boost demand and commercial performance. You lead a high-performing Trade Marketing team and shape capabilities to sustain long-term growth within the OTC and prescription-driven portfolio. This role offers leadership impact across omnichannel environments and cross-functional collaboration.

Retribuzione / Benefits

• Permanent contract
• Salary range 55.000–73.000 EUR
• Canteen access and restaurant tickets when remote
• Wellbeing benefits (physical, financial, social, mental)
• Development programs and professional growth
• Supportive, respectful workplace culture

Responsabilità

• Develop and execute Trade Marketing strategies aligned with objectives, customer needs, and brand priorities.
• Translate brand plans into customer-specific activation programs and commercial initiatives across channels and shopper segments.
• Partner with Sales and Key Account teams to support growth plans, business planning, and negotiations through insights.
• Leverage market, customer, category, and shopper insights to identify opportunities and provide actionable recommendations.
• Lead planning and execution of customer activation programs across retail and omnichannel environments, aligned with campaigns and investments.
• Manage promotional calendars, activation toolkits, and execution standards for consistent customer experience.
• Define, monitor and analyze Trade Marketing KPIs, measure promotional effectiveness, and provide ROI insights.
• Collaborate cross-functionally with Sales, Marketing, Supply Chain, Finance, Digital Marketing and external partners to execute strategic initiatives.
• Lead projects to enhance commercial effectiveness, engagement, and organizational growth.
• Establish and develop the Trade Marketing function, build capabilities, and foster a culture of collaboration and continuous improvement.

Requisiti fondamentali

• Bachelor's or Master's degree in Marketing, Business Administration, Economics, or related field
• Minimum 8 years of experience in Trade Marketing, Customer Marketing, Category Management, Commercial Marketing or similar
• Proven track record in FMCG, Consumer Health, Animal Health, Retail, E-commerce or similar customer-centric industries
• Strong commercial acumen and understanding of customer economics, category dynamics and business drivers
• Strong analytical and financial capabilities, including data-driven decision making and ROI evaluation
• Experience managing complex cross-functional stakeholder environments and influencing senior stakeholders
• Strong project management and change management skills
• Demonstrated leadership, team development, and coaching abilities
• Experience in retail, pharmacies, and omnichannel environments is a strong advantage
• Agile, innovative, solutions-oriented mindset with focus on continuous improvement
• Excellent communication, collaboration, and stakeholder management skills
• Fluent Italian and English (written and spoken)
• Collaboration
• Communication
• Strategic thinking
• Data-driven decision making
• Promotional effectiveness measurement
• ROI evaluation