Influencer & Community Manager

Overview

In this role you shape influencer-driven brand narratives and foster vibrant communities across social platforms. You will partner with Brand and Media to select creators, craft campaigns, and optimize impact through data-driven insights. You'll manage end-to-end executions, monitor sentiment, and translate trends into compelling content. Join a marketing-focused team at P&G to help build brands consumers love and trust.

Retribuzione / Benefits

• Continuous coaching
• Formal training
• Day-to-day mentoring
• Dynamic and respectful work environment
• Support for work-life balance

Responsabilità

• Define influencer engagement strategies with Brand and Media Managers
• Identify and select influencers and creators aligned with brand objectives
• Develop creative briefs and campaign guidance for collaborators
• Manage relationships with influencers, agency partners, and talent reps
• Ensure high-quality content delivery and premium campaign execution
• Own end-to-end campaign execution: briefing, rollout, performance tracking, ROI evaluation
• Engage audiences and foster community advocacy around campaigns
• Drive user-generated content and advocacy initiatives to amplify brand communities
• Monitor social conversations, competitor activity, and industry trends to manage risks
• Maintain and evolve influencer databases and partnerships
• Use social listening and insights to inform recommendations and advocacy business cases
• Create and adapt content for digital channels (ad copy, concepts, briefs, storyboards)
• Leverage AI-powered tools for ideation, asset adaptation, and testing
• Translate insights into creative recommendations and optimize campaigns

Requisiti fondamentali

• Experience in influencer marketing, social media, or brand partnerships
• Experience managing social communities, advocacy programs, or UGC
• Background in beauty, luxury, fashion, or premium consumer goods is advantageous
• Strong project and stakeholder management with multiple priorities
• Analytical mindset to assess campaign performance and derive insights
• Highly organized, proactive, and able to work independently across teams
• Curious, accountable, and informed about digital and influencer trends
• Strong content creation and storytelling for diverse audiences
• Familiarity with GenAI tools for content creation and optimization
• Understanding of platform-specific best practices for Meta, TikTok, YouTube, Amazon
• Strong ability to connect creative metrics to optimization opportunities
• Intermediate to advanced English proficiency
• communication
• project management
• collaboration
• Meta Business Manager
• TikTok Business Suite
• influencer discovery and campaign management platforms