Assistant Store Manager

Assistant Store Manager

Location: Milan, Italy

Salary range: €38,000+ gross annual salary + discretionary commission scheme.

About LUCA FALONI

At LUCA FALONI, everything starts with the customer.

We are a luxury menswear brand known for timeless style, exceptional quality and an unwavering commitment to customer experience. As we continue to expand internationally, we are looking for an Assistant Store Manager helping to deliver outstanding service, drive performance and develop a high-performing team.

The opportunity

As Assistant Store Manager, you will play a key role in driving store performance, developing the team and delivering the elevated customer experience that defines the LUCA FALONI brand.

You will lead by example on the shop floor, acting as a brand ambassador and ensuring every customer interaction reflects our commitment to service, expertise and quality. You will also contribute to the smooth running of store operations, helping create an environment where both customers and team members can thrive.

This is an exciting opportunity for an ambitious retail professional looking to further develop their leadership skills within a growing international luxury brand.

Key responsibilities

Customer experience & client development

• Deliver exceptional personalised service, building meaningful and long-lasting relationships with customers.
• Act as a brand ambassador, sharing expert product knowledge and craftsmanship stories that enhance the customer journey.
• Support the team in achieving the highest standards of customer experience and client engagement.
• Drive clientelling activities to encourage customer loyalty, retention and repeat business.
• Ensure every customer interaction reflects the values and standards of the LUCA FALONI brand.

Commercial performance

• Support the achievement of store sales targets and key performance indicators.
• Monitor individual and team performance, identifying opportunities to improve results.
• Lead by example on the shop floor through strong selling behaviours and customer engagement.
• Contribute to the execution of commercial initiatives, campaigns and product launches.

Team leadership & development

• Support the Store Manager in motivating, coaching and developing the store team.
• Provide day-to-day guidance and leadership, helping create a positive and high-performing environment.
• Assist with onboarding and training new team members.
• Encourage a culture of accountability, collaboration and continuous improvement.

Store operations

• Support the day-to-day management of store operations, ensuring efficiency and consistency.
• Maintain exceptional visual merchandising, housekeeping and operational standards.
• Assist with stock management, inventory accuracy and loss prevention activities.
• Ensure company policies, procedures and health and safety standards are consistently followed.

Store Management support

• Take responsibility for the store in the Store Manager's absence.
• Contribute to the implementation of initiatives that enhance customer experience, team performance and operational effectiveness.

What we are looking for

• Previous experience in an Assistant Store Manager or Supervisor or similar retail leadership role.
• Passion for luxury retail, menswear and exceptional customer service.
• Strong commercial awareness and a track record of achieving sales targets.
• Excellent interpersonal and communication skills.
• Ability to coach, motivate and support team members.
• Organised, proactive and solution-oriented mindset.
• Strong attention to detail and commitment to operational excellence.
• Comfortable working in a fast-paced and customer-focused environment.
• Fluency in Italian and English is required.

What success looks like

• Exceptional customer experiences delivered consistently.
• Strong client relationships and customer loyalty.
• Achievement of sales and performance objectives.
• A motivated, engaged and well