Business Development Representative

Coverflex exists to make compensation work for everyone. Pay is still rigid, fragmented, and hard to feel. We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more. Our platform is simple for HR and meaningful for employees. We provide choice, smarter compensation tools and empowerment.
TL;DR (The Essentials) Role: Business Development Representative (BDR)
Seniority Level: Junior
Type: Individual Contributor
Languages: English (main) / Italian (C2/native)
Main Tools: HubSpot, LinkedIn Sales Navigator, Outreach, Notion, Slack
Location: Remote (Italy)
Compensation
Base Salary: €21,000 – €28,000
Bonus / Commissions: Uncapped
Meal Vouchers: 10€/day
Equity: Yes – Stock Options under our Equity Incentive Plan
Benefits: you can check them below (at the end of the page)
Contract Type: Fixed Term - 6 months
Your Impact Your role will play a major role in our success because you'll be one of the first BDRs dedicated to the Italian market, directly fueling our sales pipeline and revenue growth. You'll be the engine behind new opportunities — opening doors, creating conversations, and ensuring our Account Executives spend their time on high‐quality, well‐qualified meetings.
You'll know you're successful when, after 90 days, you've:
Built a strong outbound rhythm with consistent, high‐quality activity
Started booking qualified meetings for AEs
Become autonomous in prospecting, CRM hygiene, and handover
How we'll measure success Main KPI 1: Number of outbound activities (calls)
Main KPI 2: Number of meetings booked (SQL)
Main KPI 3: Number of qualified meetings (SAL)
Secondary KPI 1: Pipeline and revenue influenced
Secondary KPI 2: CRM data quality and feedback loops
Reality Check - What Makes This Role Hard High volume of outreach with frequent rejection
A strong focus on phone‐based prospecting (cold calls are key)
You need resilience, consistency, and energy — even on hard days
You'll be measured on inputs and outputs, not just effortFast feedback loops: you'll constantly adapt based on results
You Must-haves (evidence, not years) Iterative, curious, and entrepreneurial mindset — you bring solutions, not just problems
Self‐driven, proactive, and motivated to continuously improve
Outcome‐focused: "good enough" beats perfect, impact beats process
You're not afraid of hearing "no" — and you don't take it personally
You find new ways in when the obvious path is blocked
Fluent Italian (C2 / native) and fluent English
Strong verbal communication skills
Nice‐to‐have Solid CRM usage habits (HubSpot experience is a plus)
Exposure to tech, HR, finance, or benefits‐related ICPs
SMB outbound sales experience
Benefits market knowledge
Your DNA Proactive, energetic, and resilient
Persuasive without being aggressive
Comfortable handling objections and pushback
Calm and grounded
Coachable and open to continuous feedback
You'll probably find this frustrating if... You lack ambition
You struggle with feedback
You give up easily after rejection
You prefer low‐activity, low‐pressure roles
Manager & Team Meet Your Manager - Hiring Manager: Stefano Alicicco - Head of Business Development Location: Italy LinkedIn Profile
Profile Snapshot:
Energy: positive, relaxed, optimistic, but highly focused and results‐oriented
Communication: direct and informal
Feedback Style: gentle, honest, and straightforward
How to work with me - in the Manager's own words: "I see myself as part of the team, not above it. My job is to help you succeed — I work for you. We'll have fun, push hard, and aim high together. I'm friendly and accessible, but I expect full commitment, precision, and a winning attitude every day. If you bring energy and ownership, you'll always have my trust and support."
Your Team You'll work day‐to‐day with:
Tommaso Villani , BDR Team Lead
Elia Barozzi , BDR
Giorgia Bertotto , BDR
Andrea Burchiella , BDR
Samuele Campagna , BDR
Andrée Dametti , BDR
Matteo Dolcini , BDR
Marilù La Monica , BDR
Naual Monssif , BDR
Ivan Niccolò , BDR
Niko Panozzi , BDR
Claudia Pasquino , BDR
Jacopo Puliserpio , BDR
Giulia Sciacca , BDR
Federico Tasini , BDR
Key Stakeholders:
Account Executive Team
Marketing Team
Growth Team
Team Rituals:
Weekly training sessions (Friday)
Regular roleplay calls (30 min)
Ongoing 1:1s focused on activity, follow‐up, and improvement
Access & Belonging (Equal Opportunity) We hire for impact and potential, not pedigree.
We welcome applications from people with non‐linear careers, career breaks, caregiving gaps, and those changing fields.
No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neur