City Manager

Overview
Acting as the Ambassador of the Stella McCartney Brand, inspirē and develops diverse teams across Milan stores to successfully reach quantitative and qualitative targets by providing a unique in‐store experience to the clientele.

Owner and responsible for the achievement of store targets and the growth of the business across Milan locations, including the Santo Spirito flagship store and Rinascente Milan corner. The City Manager implements and maintains concrete actions in line with Brand strategy, ensuring operative functioning and correct management of product, visual merchandising and operations, and the management of personnel in line with the company policies and procedures.

Business & Sales Performance

Drive the achievement of the annual sales targets, budget and forecast in accordance with the guidelines received by the company.

Analyze and monitor store KPIs on a daily, weekly and monthly basis to implement immediate and long‐range action plans.

Device and execute strategies for sales generation to meet monthly goals including Sales Consultant & Team incentives.

Maximize The Business Potential Of The Stores

Guarantee financial results of the stores through effective management and monitoring of margins, stock and personnel costs.

Optimize the stores' contribution and monitor personnel costs keeping in line with the set budget and forecast by developing the KPIs.

Maximize Sales By Category

Push ongoing growth of the stores' turnover through regular feedback to the Buyers on merchandise, stock availability and sell‐through analysis.

Update Client Style Advisors on business, focusing on sell‐through.

Monitor the teams and ensure upselling and cross‐selling techniques are mastered.

Team

Lead and motivate all team members by being a role model and setting an exceptional example.

Constantly monitor staff KPIs achievement and coach each team member, defining a specific improvement plan through one‐to‐one monthly meetings.

Carry out the yearly appraisal for all team members, following company procedures and providing constructive and comprehensive feedback, as well as setting individual objectives for development.

Coach And Train Store Staff

Responsible for the brand and product knowledge of the teams, ensuring the efficacy of the induction plans for new staff and providing constant in‐store training sessions.

Understand training needs and liaise with People Partner and Retail department to develop ways to implement those needs.

Coach and continuously monitor the execution of the Stella McCartney Client Experience to achieve the best quantitative and qualitative business results.

Guarantee the team complies with Uniform and Grooming Standards.

Build Team Working

Guarantee an optimum relay of information within the stores and an excellent and transparent ascending and descending communication flow.

Conduct daily morning meetings to update staff on business performance and initiatives.

Take ongoing actions around Client Style Advisors' motivation according to the sales and brand strategy and act as their coach and mentor.

Optimize Staff Vs Business Need

Manage recruitment, ensuring the team profiles match the Stella McCartney people values and brand strategy.

Evaluate and promote career development of the team in cooperation with the Retail department and People Partner.

Identify performance issues and manage them with the involvement of the Retail and People & Culture team to ensure a fair and consistent process.

Co‐ordinate rota and overtime, ensuring appropriate staff coverage across both locations through effective workforce planning.

Clients/Market

Responsible for the development of the stores' external relations within their competitive environment, including marketing, merchandising and local activities.

Proactively follow current luxury fashion trends, industry news, technology, and key competitors in the local market.

Build Effective Relationships With New / Existing Clients

Develop and promote a loyal clientele through concrete initiatives leveraging all clienteling tools (Client Book, CRM) according to the sales and brand strategy.

Act as the Ambassador for the brand within the Milan market and build relationships with local and VIP clients.

Work closely with the regional marketing team and coordinate events.

Ensure all team members spend time contacting clients to build relationship and drive traffic to the store.

Liaise with the CRM department for in‐store events, special launches and operational activities required before, during and after each event.

Take ownership of in‐store events across the Milan locations and ensure event reporting is completed.

Work with the teams to strategically increase the appointment and consignment rates.