Business Insights Analyst
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Overview
In this role you partner with commercial, marketing, and omnichannel teams to transform data into actionable insights that shape brand strategy and performance. You act as a data translator, aligning business needs with analytics, data science, market research, and tech teams. You contribute to a data-driven culture and/global analytics frameworks while mentoring junior analysts within an international community.
Retribuzione / Benefits
- annual bonus
- long-term incentives
- benefits per collective bargaining agreement
- flexible work arrangements (if applicable)
- salary range transparency
Responsabilità
- Analyze performance data to identify trends, opportunities, and risks across brands, campaigns, customers, and channels; provide data-driven recommendations for marketing strategy, sales execution, forecasting, and omnichannel effectiveness
- Design and monitor dashboards and reports tracking KPIs related to brand performance, sales force effectiveness, and customer engagement; ensure KPI consistency across therapeutic areas
- Leverage advanced analytics (forecasting, segmentation, spend optimization) and collaborate with Data Science to interpret predictive models when relevant; support planning and scenario analysis; integrate new data sources
- Ensure data quality, governance, and compliant usage (GDPR and market research standards); collaborate with IT, data stewards, and external providers
- Mentor junior analysts and share best practices within the global BIA community; contribute to data literacy initiatives
Requisiti fondamentali
- Master's degree in Business, Economics, Statistics, Data Science, or related field
- 4–6 years in analytics or data analysis; regulated industry experience preferred
- Commercial, marketing, or sales support experience; pharma/healthcare experience a plus
- Advanced skills with Excel, SQL, Tableau, and Power BI; Python/R knowledge beneficial
- Ability to interpret complex data, deliver actionable insights, and communicate effectively
- Strong business acumen, strategic problem-solving, and storytelling ability
- Collaborative team player; adaptable and eager to learn new tools; fluent in local language and professional English for global collaboration
- Storytelling / clear communication
- Cross-functional collaboration
- Adaptability and learning attitude
- Excel
- SQL
- Tableau
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