Marketing project specialist

4 giorni fa

Milan, Italia TCL Electronics Europe A tempo pieno

Founded in 1981, TCL Electronics (HKSE 01070), is a leading company for Consumer Electronics with 25.000 employees across 78 countries and is now ranked n°2 worldwide LCD TV supplier.TCL Electronics has developed specific expertise, promoting vertical integration, i.e. manufacturing of its LEDTVs from A to Z.We are official partner of the Country Football Team.TCL's slogan or signature, « The Creative Life », sets the tone.High development ambitionsIndustrial vertical integrationThe Trade Marketing Specialist will develop and execute strategies to increase sales through trade partners.Responsibilities include online / offline campaigns plan, delivery and result monitoring coordinating with sales teams.This role bridges marketing and sales, ensuring that the company's products are effectively marketed at the trade level to boost sell-through.Strategy and planning: Develop and implement trade marketing plans and promotionalSales support / Campaign Plan: Create and distribute sales materials, like promotional flyers, online visual, define ATL campaign including TV / RADIO / digital assets with retail partners.Ensure brand visibility and consistent implementation of promotional campaigns across all relevant trade channels.Data analysis: Analyze market data, sales reports, and competitor activity to measureWork closely with the sales and marketing product and communication teams to ensure alignment between consumer marketing and trade strategies.Strong understanding of marketing and sales principles.Strong analytical skills to interpret data and generate actionable insights.Proficiency in Microsoft Excel and Power Point is often required.A bachelor's degree in business, marketing, or a related field is typically required.A proactive, commercial mindset

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